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Samantha takes advantage of countless business college resources

Samantha McCormick

Samantha McCormick earned her Bachelor of Science degree in entrepreneurship in December 2014 and returned to WKU this year to study social media marketing and business management. “I wanted to take upper level business classes to more effectively run my business,” McCormick said.


McCormick owns the only non-traditional dance and fitness studio in Bowling Green, Taboo Dance and Fitness Studio. “When I opened my business there was a clear need for women to try something new,” McCormick continued. “I wanted the satisfaction of not having to work for someone else.”


McCormick describes countless resources in Gordon Ford College of Business the contributed to her success. She utilized the Small Business Accelerator, Center for Entrepreneurship & Innovation, and multiple competitions. “Dr. Dawn Bolton (Center for Entrepreneurship & Innovation Director) and Dr. Whitney Peake (Assistant Professor) were my mentors here at WKU. I had other people who also helped me.”


McCormick went on to mention Stacey Gish (Communications Coordinator) helping with presentation skills and Jeff Hook (Center for Research & Development and Small Business Accelerator Director) and Miller Slaughter (Small Business Development Center Director) who helped her with financials to ensure she covered everything. “Dr. Shane Spiller (Associate Professor) and Dr. Krist Schell (Executive-in-Residence) pushed me.” McCormick described endless support from faculty and staff to support her in starting a business.


While pursuing her first degree, McCormick won the Topper Tank Elevator Pitch Competition and WKU Business Plan Competition. She placed in the Idea State U’s regional and state competitions, a business plan competition for college students with financial award given to the winner to launch their business. She also won the Bucks for Bright Ideas competition.


“I used my advisors as resources to align my classes with my goals. Dr. Pat Jordan (Undergraduate Student Services Coordinator) and Judy Scott (Academic Advisor) were big influences. Now, I am back (pursuing a second degree) and nothing has really changed.”


What would you say to a student considering attending WKU?


"This is the place where dreams come true. Anything that you set in front of you, you will be able to obtain. If you can dream it, WKU can help you achieve it."


Name: Samantha McCormick

Current Majors: Social Media Marketing, Business Management

Hometown: Chicago, IL

Earned Degree: Bachelor of Arts in Entrepreneurship


It's all within my reach! 

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 Last Modified 2/26/18