Potter College News

On Tuesday, September 5, Craig Dezern, a WKU alumnus, spoke with Communication students about his career and offered advice for future communication professionals. After a career in journalism, Dezern worked his way up to Vice President of Public Relations and Marketing at Walt Disney Parks and Resorts.

Dezern shared two key messages with the students. He said that it's okay to change your career path multiple times. Keep your doors open and be willing to explore new opportunities when they come your way. Dezern also expressed the importance of being a lifelong learner who is willing to adapt to various situations and learn from them. Students were very receptive to his advice.

Eli Hurt, a Corporate and Organizational Communication major conveyed, “It was an awesome opportunity being able to spend time with a professional who has spent time at the top of his field. His presentation touched on everything we were learning in our Advanced Organizational Communication class.”

Dezern also discussed some of the projects he completed for Disney. One of his most challenging and exciting assignments was the startup of the Shanghai Disney Park. He learned the centrality of culture, while translating an American theme park for Chinese customers.

Dezern recently accepted a new position with Hilton as the Vice President of Brand Communications in Washington, D.

The Communication Department’s Executive-in-Residence program takes place every fall. For more information and a schedule of events visit the department website at https://www.wku.edu/communication/.

~  Colleen Coomes, Student