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Graduate Certificate in Strategic Sport Communications

Sport in the United States involves more than $200 billion in annual spending and touches every aspect of media distribution – print, broadcast, and internet. The emerging field of sport communications management demands practical skills and professional institution beyond the baccalaureate level.

This skills-based, 12-hour (4 courses), 100% online graduate certificate brings you inside the commercial world of sport communications while challenging you to confront the extraordinary changes occurring in sport public relations, media management, multimedia content distribution, brand promotion, and sport sponsorships. The Graduate Certificate in Sport Communications is designed for those interested in, or already working in communications careers in the exciting and multi-faceted sport industry, including: 

  •  Public Relations Manager
  • Communications Director
  • Sports Administrator
  • Development Director
  • Sales Director
  • Sports Marketing Account Executive
  • Director of Ticketing and Finance
  • VP of Business Development
  • School Athletics Director
  • Sports Events Coordinator
  • Sports Agent
  • Sporting Goods Sales Representative
  • Sports Information Director
  • Athletic Director
  • Facilities Manager
  • Compliance Director
  • Athletic Business Manager
  • Digital Content Manager
  • Social Media Coordinator
  • Fan Engagement Director

Program Information


To learn more about WKU Graduate School and the Graduate Certificate in Strategic Sport Communications, view the Graduate Catalog. To take the next step on your climb to the top, apply today 

For more information about the program, fill out the form below.


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 Last Modified 8/26/22