A fixed definition of beauty tied to pale skin has been reinforced and perpetuated globally by the expanding cosmetics industry and omnipresent commercials. A 2011 report of the World Health Organization reveals that women (and some men) of quite a few countries of the world use fairness products on a regular basis. Dr. Gitiara Nasreen will explore different dimensions involved in skin-whitening product commericals. Based on textual analysis of relevant TV commercials, secondary data, and the author's experience of campaigning against whiteness products in Bangladesh, this presentation reveals the complexities of ad narratives in a globalized cultural context.
Co-sponsors: Fulbright Outreach Lecturing Fund, Office of International Programs, Communication Studies, Gender & Women's Studies