SpiritFunder, WKU’s very own crowdfunding platform, launched Monday (April 17). Crowdfunding is a unique tool that harnesses energy and enthusiasm and allows alumni, friends, students, faculty and staff to make a collective impact on the community. Similar platforms are being implemented at universities across the nation as a way to bring attention to small, but important initiatives that might otherwise go unfunded.
According to Jenny Pyle, WKU’s Assistant Director of Leadership Annual Giving, projects featured on SpiritFunder come directly from WKU students, groups and faculty who are looking for more opportunities to learn, grow and achieve. “Whether through research, community outreach, entrepreneurship or student projects, crowdfunding is a way to get big ideas in front of the world,” she said.
Typical campaigns on SpiritFunder will have goals of raising $2,000 to $10,000.
Pyle said the launch includes three inaugural campaigns:
Crowdfunding can be used to raise funds for projects like a new piece of research equipment, memorial scholarship funds or a study abroad trip for a cohort of students. The platform cannot be used to raise funds for faculty or staff salaries, money for tuition or projects created with the purpose of raising profits. Gifts made through SpiritFunder are considered charitable contributions to WKU, and 100 percent of such gifts are tax-deductible.
“Our campus constantly buzzes with exciting projects and programs,” Pyle said. “Crowdfunding will not only allow WKU’s alumni and friend networks to learn about these projects and programs in real time, but also enable them to truly take part in making them successful by making a personal, direct impact through a financial contribution of any size. We are thrilled to facilitate this direct connection between our campus and our wider community.”
Crowdfunding shows how small gifts can make a huge difference. Community members can choose to support the projects that matter most to them, contribute what they can afford and help recruit others. “SpiritFunder is the next great way to share the WKU Spirit,” Pyle said.
Visit spiritfunder.wku.edu to learn more about crowdfunding and to support a campaign today. Contact: Heather McWhorter at (270) 745-3257 or Jenny Pyle at (270) 745-6490 or via email at email@example.com
Contact: Heather McWhorter, (270) 745-3257