Skip to main content
Skip to main content

WKU News

Ad+PR program launches Community Projects initiative to assist organizations

Ad+PR program launches Community Projects initiative to assist organizations

WKU’s Advertising and Public Relations (Ad+PR) program has announced a community outreach effort designed to provide students the opportunity to gain first-hand experience in the field, while giving back to the local community in a truly significant way.

Ad+PR Community Projects will become a support center for non-profit organizations within the 10-county Barren River Area Development District that require assistance with their advertising and public relations needs.

Beginning this month, students from a senior-level advertising capstone class will be working with BRIMS, the Barren River Imaginative Museum of Science, to design, produce and distribute an advertising and public relations campaign to create community awareness for the program and drive their development efforts. BRIMS’ has a rich history of igniting the minds of children about the power and the potential of science in today’s world, but of late is suffering from a lack of community awareness and declining donations.

April McCauley, who joined BRIMS last December as director, is now leading the members of the organization through strategic planning sessions. The students will work with McCauley and the BRIMS Board to conduct research leading to a complete rebranding plan to help bring BRIMS back to life.

Professor Cliff Shaluta, program coordinator for Ad+PR Community Projects, sees this as “an amazing opportunity for advertising and public relations students” to gain experience by applying their ideas and talents to real-world community problems.

“The most exciting part of this opportunity is that students from other advanced classes in print and interactive design will also add their talents to the BRIMS project, making this the ultimate collaborative experience,” Shaluta said. “Working together, students will help the museum return to its roots and continue to share the excitement of science for future generations in our area.”

“During a tour of our current facility, professor Shaluta and his students were delighted  – and I think surprised – with the discovery of science,” McCauley said. “What we’d like them to do is help us share that feeling with everyone.”

More online: WKU Ad+PR program and the Community Projects Initiative.

Contact: Cliff Shaluta, (270) 745-5833.

All News  Now Viewing Category: All
Media Relations
President Caboni News
Gordon Ford College of Business
Ogden News
Academic Affairs
WKU Regional Campuses
Glasgow News
Etown & Fort Knox
Owensboro News
The Gatton Academy of Mathematics and Science in Kentucky
The Center for Gifted Studies
Emergency Preparedness
Housing & Residence Life
Student Activities and Organizations
Augenstein Alumni Center
Campus Activities Board
The Confucius Institute
Cultural Enhancement Series
Department of Music
Department of Theatre & Dance
Development and Alumni Relations
Downing Museum
Downing Student Union
Hardin Planetarium
Health Services
Human Resources News
Instruments of American Excellence
International Student Office
Kinesiology, Recreation & Sport
Library News
Math News
Office of International Programs
Office of Research
Office of Sustainability
Parent's Association
School of Journalism & Broadcasting
Student Financial Assistance
Scholarships Student Financial Assistance
Student Employment
Student Government Association News
Student Research Council
Study Abroad
Van Meter Auditorium
WKU Educational Leadership Doctoral Program News
WKU Joint Admissions
WKU Parent and Family Weekend
Latest Headlines
10K Classic This Saturday

October 21st

WKU's Mary Lloyd Moore appointed to advisory council

Mary Lloyd Moore, executive director of WKU’s Suzanne Vitale Clinical Education Complex, has been appointed to the Advisory Council on Autism Spectrum Disorders by Kentucky Gov. Matt Bevin.

Kentucky Live presents Pulitzer Prize-winning editorial cartoonist Joel Pett

Joel Pett, publitzer prize-winning editorial cartoonist will be speaking at the next Kentucky Live event on October 19.

Featured Articles
Katherine Crider crowned WKU Homecoming queen

Katherine Crider of Dawson Springs was crowned WKU’s 2017 Homecoming queen on Saturday (Oct. 14).

WKU recognizes top volunteers at Summit Awards

WKU recognized its top volunteers at the annual Summit Awards. Distinguished Service Medals to recognize the service of the University’s top volunteers were presented to Julie Harris Hinson, James G. Meyer and Linda S. Miller.

Robert Reich Visits Grise Hall for a Question & Answer Session with Students

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 Last Modified 5/2/17