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Social Media Ambassador Program

Social Media Ambassador Program

The Western Kentucky University Social Media Ambassador Program brings together actively-engaged students to share the WKU experience via university social media channels. Through this applied learning experience, the student team will support WKU’s digital marketing goals as well as increase their knowledge of social media marketing strategy, content development, and storytelling.


Big Red and two students
What is a Social Media Ambassador?

Social Media Ambassadors are current students who are passionate about WKU, span a wide variety of academic focuses and interests, and are adept at social media.

In this role, you will...

  • Brainstorm ideas for social media content for multiple platforms, including Facebook, Twitter, Instagram, TikTok, Snapchat, YouTube, and Pinterest.
  • Coordinate a social media content calendar with the other members of the Social Media Ambassador team and University Marketing staff.
  • Contact departments and individuals across campus for information.
  • Take a hands-on role in creating content, such as writing captions, taking pictures, and filming short videos. 
  • Learn the basics of social media management.
  • Analyze the impact of posts on individual social media platforms and share those findings with a group.
Students working at computers
What is the time commitment?
  • There will be weekly group meetings to discuss content and report on assignments.
  • You will be expected to collaborate with other ambassadors on assignments and work as a team. 
  • You will need to have 1-2 hours available a week to work on social media assignments.
  • Some assignments may involve attendance at university events.
  • We are seeking students who can stay involved for the entire academic year.


Student walking on WKU's campus with a phone
How do I know if I'm qualified?

As an ideal candidate, you will…

  • Maintain a personal presence on Facebook, Instagram, LinkedIn, Snapchat, and/or Twitter.
  • Maintain professional behavior and language while posting on university accounts
  • Be a full-time undergraduate or graduate student living on or off campus.
  • Maintain a 2.5 GPA or higher.
  • Possess proven and potential leadership qualities.
  • Be able to communicate well as part of a team.
  • Have knowledge about campus services and facilities.
  • Be enthusiastic about sharing Hilltopper Pride with others.
  • Be able to attend weekly meetings.
  • Commit to contributing to social media assignments 1-2 hours a week.
  • Agree to follow all Healthy on the Hill Guidelines during social media assignments.
Students taking pictures at the WKU Pylon
Why do I want to be involved?

There are many benefits for Social Media Ambassadors. In this role, you will have the opportunity to...

  • Build resume experience that can be shared with employers.
  • Experience hands-on social media strategy and platforms in a professional capacity.
  • Develop and enhance your professional skills in marketing, public relations, writing, public speaking, and leadership.
  • Network with WKU faculty, staff, and alumni.
  • Attend university events for free.
  • Receive a letter of recommendation from WKU University Marketing Staff with positive performance.
  • Receive free WKU gear.


Current WKU Social Media Ambassadors


I want to apply!


Applications are now closed. Please check back for future application updates.


 Have additional questions?

Email webservices@wku.edu to arrange a Zoom session, phone call, or text message conversation with University Marketing Staff.


Students will be selected based on their availability and interest in multiple areas of campus life. Areas include, but are not limited to, health and wellness, academics (lectures, speakers’ series, workshops), sports (attendance at athletic events), cultural enhancement, student organizations, residence life, Panhellenic sororities, IFC fraternities, NPHC sororities, NPHC fraternities, and other student populations such as commuters, adult learners, minority students, international students, and LGBTQIA+ students.


Applications are now closed. Please check back for future application updates.

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 Last Modified 4/16/21