GFCB Marketing

What's Happening In Marketing

News from the Marketing department at the Gordon Ford College of Business:

Congratulations December 2014 Marketing Graduates!

Kenny L. Albert	Courtney N. Marx
Nicholas S. Costello	Dylan M. Monroe
Lindsay E. Evans	Robert A. Mullis
Bryan G. Harness	Brett M. Sledge
Mana D. Hildenbrandt	Molly M. Steele
Blake A. Kostrzebski	William M. Tharp
Elliott W. Larson	Ethan K. Witty

 

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Congratulations May 2014 Marketing Graduates!

Amy A. Bowlin	Jasmine N. Morgan
Lindsey H. Browne	Ashley L. Mullis
Kelsey D. Burnette	Austin E. Mullis
Lillian T. Davis	Robert C. Pugh
Caitlin E. Doerhoefer	Logan A. Radford
Jonathon D. Escobedo	Laura A. Rich
Cody A. Gupton	Adley J. Riley
Kaitlyn M. Honadle	Jasmine G. Sanchez
Shannon A. Hopper	Robert L. Schuning
Logan M. Horrall	Isaac T. Shrum
Troy D. Kirkpatrick	Erin E. Spencer
Seth C. Lancaster	Alex G. Stengel
Victoria D. Lange	Jarrod M. Swift
Shane C. Larkin	Jamical L. Thomas
Ryan M. Messex	Lindsay T. Thomas
Shane W. Milburn	Hannah E. Williams
Austin T. Moore

 

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Faculty Happenings

Dr. Greg McAmis, Assistant Professor of Marketing, completed his Ph.D. (Marketing) at the University of Oklahoma in May 2013. Greg is a member of the Sales faculty in the Department of Marketing. Greg's teaching and research interests include sales, sales management, salesperson deviance, and innovation. He is currently teaching Personal Selling (MKT 325) and Sales Force Management (MKT 424). His research has appeared in The Journal of Personal Selling and Sales Management (the leading sales journal), the Society for Marketing Advances, and the American Marketing Association proceedings. The title of Greg's dissertation is "Boundary Spanner Modification of Organizational Directives."

Also, on Monday, February 25, 2013, Greg and Amy welcomed Wesley Thomas McAmis to the world. Wesley weighed in at 8 lbs 11.5 oz and he was 21.5 inches long. Wesley is the McAmis' first child.

Dr. Timothy Hawkins (Ph.D., Marketing, University of North Texas) will join the Marketing faculty as an Assistant Professor of Marketing in January 2014. Tim's expertise is in logistics and supply chain management. He is currently a Lt. Col. in the United States Air Force where he teaches at the Naval Postgraduate School. Dr. Hawkins' dissertation is entitled "Explaining Opportunism In Business-To-Business Relationships." His research has appeared in the Journal of Business Research, the International Journal of Logistics Management, the Journal of Business Ethics, Industrial Marketing Management, the Journal of Supply Chain Management, and the Journal of Marketing Channels, among others. Dr. Hawkins will be teaching Supply Chain Management (MKT 423) and Business-to-Business Marketing (MKT 329). Tim received his Bachelor of Science degree in Civil Engineering Technology from Western Kentucky University and his M.S.M. in Human Resources Management from Wilmington College.

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Social media plans delivered

Students in Dr. Joanna Phillips-Melancon's Spring 2012 Social Media Marketing classes (MKT 331) completed semester-long social media plans for New Beginnings Therapeutic Riding, an organization that helps individuals with physical, mental, behavioral, and social challenges through horseback riding.

Students made presentations of their social media marketing plans to faculty, students and the staff of New Beginnings on May 1 and May 3. The winning marketing plan was created by the team of Brittany McNabb, Laura Johnson, Jonathan Stone, Clay Simpson, and Sydnee Seaman from the 11:10 class. 

The 9:35 class winners, pictured from left to right with Michele Vise, program director at New Beginnings and Julie Petersen, founder of New Beginnings, were Sarah Bonner, Sarah Root, Katrina Metoyer, Mario Nguyen, Drue Eberhardt, Hollie Reed.

Projects such as this help the students connect to the "real world" through their work with these organizations and the projects provide professional level marketing assistance to these organizations. Projects such as this are common in Marketing classes at WKU. This semester students in Social Media Marketing are creating social media marketing plans for Wendy's of Bowling Green.