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Department of Marketing

Why Study Marketing at WKU?

Marketing has a role in any occupational field that involves consumers and the choices they make. Companies, non-profits, celebrities, sports teams, and politicians all use these principles.

When done well, Marketing looks effortless, but in fact Marketing is a complex field walking the line between science and art, with room for individuals with a wide variety of skills and strengths.

Marketing allows you to bridge your creative and analytical talents and take your career in any direction, and to any industry, Organization, or Constituency you desire.

Our Mission

We nurture future leaders in the marketing field through an engaging, high quality, applied education. We are committed to providing out students with the skill set that enables them to succeed in an increasingly competitive, global business community.

Congratulations Dr. Gardner!

Dr. Mary Jane Gardner

Mary Jane Gardner successfully defended her dissertation at Kennesaw State University on Saturday, August 12. The title of the dissertation is "What's in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagements on Social Network Sites." Congratulations to Dr. Gardner!

Contact Us!

Dr. Lukas Forbes

Chair of Marketing
Professor- Marketing
Office: GH 402
Phone: 270-745-2993
Email: lukas.forbes@wku.edu

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 Last Modified 4/14/22