The School of Journalism & Broadcasting offers majors in advertising, broadcasting, film, journalism, photojournalism and public relations and minors in digital advertising, broadcasting, journalism writing and photojournalism (effective 8/15/16).
- The School holds as its ultimate aim the encouragement of students to be active participants in today's society, with the hope and expectation that students will assume leadership roles in mass communication areas.
- The school embraces the concept that broad-based liberal arts and natural sciences curriculum is essential for a well-rounded understanding of society.
- Through its course work and extracurricular activities, the School and its faculty encourage students to be critical thinkers and competent communicators, to be aware of ethical values and historical perspectives, and to gain insight into the functions and responsibilities of contemporary communications institutions.
- A high priority in the School is the encouragement of students to be able to adapt, both intellectually and creatively, to the realities and challenges of an increasingly diverse and complex information society.
Since 1979, when it was only two years old, the Department of Journalism has been nationally accredited by the Accrediting Council on Education for Journalism and Mass Communications (ACEJMC). The department was re-accredited in 1997-98. In 1999 the department merged with the broadcasting program and the University created the School of Journalism & Broadcasting.
In 2004 and again in 2010, the School in its new configuration was re-accredited. Being accredited means the school adheres to high standards, including emphasis in liberal arts and sciences education in the attainment of a professional communications degree. The majors in advertising, broadcasting, journalism, photojournalism and public relations are scrutinized by the council, which is made up of educators and representatives of 20 professional and six educational communication organizations in the United States.
Student Learning Objectives (SLOs)
Assessment of student learning in the School of Journalism & Broadcasting is based upon the following core competencies and values as specified by ACEJMC:
- understands and applies the principles and laws of freedom of speech and press for the country in which the institution (WKU) is located, as well as has received instruction in and understands the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances
- demonstrates an understanding of the history and role of professionals and institutions in shaping communications
- demonstrates an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications
- demonstrates an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society
- understands concepts and applies theories in the use and presentation of images and information
- demonstrates an understanding of professional ethical principals and works ethically in pursuit of truth, accuracy, fairness and diversity
- thinks critically, creatively and independently
- conducts research and evaluates information by methods appropriate to the communications professions in which they work
- writes correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
- critically evaluates his/her own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
- applies basic numerical and statistical concepts
- applies current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world
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