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The iMedia Certificate

First, what is iMedia? We define iMedia as enhanced storytelling.Technology hasn't changed the need for a compelling story. The story should be written well and properly sourced to be credible as has always been the case. But, digital tools offer new ways to tell a story and the Web provides a distribution network unmatched by any conventional medium. Digital content delivered 24/7 to consumers on the computer, TV, cellphone or other mobile media is the future.

Taking journalism to the Web is what iMedia is all about. The new certificate represents a collaborate effort on the part of all the programs in the School of Journalism & Broadcasting at WKU. Applications are available in MMTH 216.

Certificate in iMedia

The iMedia certificate (reference number 1702) requires 21 semester hours and prepares School of Journalism & Broadcasting students for the future of news reporting, digital/multimedia story creation, and web distribution. The certificate responds to current and projected trends in newsgathering and distribution techniques where news organization are working collaboratively to deliver news and/or information when, where and how the consumer dictates.

Certification participants will be chosen based on SJ&B minimum 3.0 G.P.A. in the major, overall WKU G.P.A. of 2.5, an interview and presentation of a portfolio, and a written letter of intent to complete the program. Students must be admitted to one of six majors within the School of Journalism & Broadcasting to apply for participation.

The certificate requires:

Core courses (6 hours)

JOUR 232 Electronic Technologies for Journalism or SJB 102 Media Collaboration or equivalent

JOUR/SJB 495 Collaborative Journalism

Restricted elective categories (15 hours)

At least one course from each restricted elective category, plus one additional course outside the participant’s major from the list below.

  • Advertising (3-6 hours ): AD 240, 348
  • Broadcasting (3-6 hours): BCOM 264, 261, 366, 368
  • Journalism: (3-6 hours): JOUR 202, 302, 323
  • Photojournalism: (3-6 hours): PJ 131, 261
  • Public Relations (3-6 hours ): PR 355, 358

The iMedia certificate is limited to students enrolled in a major within the School of Journalism & Broadcasting. Students interested in pursuing the iMedia certificate should first speak with their advisor. A written application and a portfolio review is required for consideration.

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 Last Modified 2/17/16