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School of Journalism & Broadcasting Mission Statement

Mission Statement

     To prepare students for a changing media environment by focusing on content, ethics and technology.


      SJ&B Themes

  • Community Impact and Service: Integrate a spirit of social awareness and community service among students, faculty and staff.
  • Digital Media Technology and Responsible Social Media Integration: Promote an integrated Digital Media and Social Media approach to both education and creativity among faculty and students.
  • Hands-On Curriculum: Maintain a curriculum that emphasizes hands-on learning and reflects global professional practices.
  • Internationally Recognized and Diverse Faculty: Develop and support a top-tier faculty that leads its respective profession through effective teaching, creative work and active engagement in scholarship.
  • Spirit of Innovation: Promote a culture of innovation and entrepreneurial thinking among faculty and students.
  • Embrace Collaboration: Encourage collaboration as an opportunity to innovate and create strategic partnerships among all the disciplines.
  • Dynamic Diversity Plan: Implement a Diversity Plan that has an inclusive curriculum; diverse faculty and student population and supportive environment. The Plan includes a domestic and international focus and is assessed annually.
  • Excellent Learning Facilities:  Maintain and enhance physical infrastructure to provide state-of-the-art learning. 
  • Graduate Program:  Develop a graduate program to contribute to the overall excellence of the School, its faculty and students.




The School of Journalism and Broadcasting at WKU is ACEJMC accredited for majors in Broadcasting, Journalism and Photojournalism.



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 Last Modified 9/12/18