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School of Journalism & Broadcasting Mission Statement

Mission Statement

     To prepare students for a changing media environment by focusing on content, ethics and technology.


      SJ&B Themes

  • Community Impact and Service: Integrate a spirit of social awareness and community service among students, faculty and staff.
  • Digital Media Technology and Responsible Social Media Integration: Promote an integrated Digital Media and Social Media approach to both education and creativity among faculty and students.
  • Hands-On Curriculum: Maintain a curriculum that emphasizes hands-on learning and reflects global professional practices.
  • Internationally Recognized and Diverse Faculty: Develop and support a top-tier faculty that leads its respective profession through effective teaching, creative work and active engagement in scholarship.
  • Spirit of Innovation: Promote a culture of innovation and entrepreneurial thinking among faculty and students.
  • Embrace Collaboration: Encourage collaboration as an opportunity to innovate and create strategic partnerships among all the disciplines.
  • Dynamic Diversity Plan: Implement a Diversity Plan that has an inclusive curriculum; diverse faculty and student population and supportive environment. The Plan includes a domestic and international focus and is assessed annually.
  • Excellent Learning Facilities:  Maintain and enhance physical infrastructure to provide state-of-the-art learning. 
  • Graduate Program:  Develop a graduate program to contribute to the overall excellence of the School, its faculty and students.


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 Last Modified 11/12/15