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Center for Applied Data Analytics

Our Mission Statement

The mission of the Gordon Ford College of Business Center for Applied Analytics is to advance the
science and practice of business analytics by bringing together professional and community-based
constituents, faculty, and students; to promote economic development, collaborative research,
outreach, and education in the areas of applied analytics.




  • Enhance the economic impact to the geographic area served by Western Kentucky University by analyzing customer, production, operational, and market data to improve decision making and enhance the quality of their company's products and services.
  • Assist clients in synthesizing, aggregating, and analyzing data.


  • Train students and business professionals to leverage appropriate technologies and best practices used
    in data analytics.
  • Provide our students with real-world experience and internships which promote potential job

Collaborative Research

  • Serves as a central facility to bring together expertise from a wide variety of disciplines.
  • Perform applied interdisciplinary research that aids all aspects of our overall goals.

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 Last Modified 1/24/19