Staff member attends KSHPRM 2012 Spring Conference
|Author: Terri F.|
Date: Friday, June 8th, 2012
|Return to Archive|
Terri Flood, marketing coordinator attended the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) 2012 Spring Conference in Lexington, Kentucky on Thursday, May 31st.
The morning was spent learning about Web Analytics from Michelle Murphy, the Director of Marketing and Public Relations at Hardin Memorial Hospital. She educated attendees on how to measure website and social media applications' worth.
Michelle Murphy, Director of Marketing & PR at Hardin Memorial Hospital, informed members about Web Analytics 101.
Attendees then learned about recruiting, marketing, and incorporating physicians. Amanda Keller, Baptist Hospital East, discussed how to get the right physicians to help meet hospital and service areas' needs. Jason Howard, Norton Hospital, discussed finding the best ways to promote new physicians, and Kristin Closson, Highlands Regional Medical Center, discussed the benefits of helping new physicians become integrated into the medical community.
After lunch, everyone enjoyed a round of "Speed Networking," which was followed by "Real Life Stories from the Trenches." Kelly Elmore, Wayne County Hospital, explained how she handled the unexpected death of the hospital CEO. Steve Menaugh, Kosair Children's Hospital, discussed how to launch a statewide campaign - No Hit Zone.
Lastly, Kristi Lopez, UK Healthcare, gave a quick overview on producing and posting video clips for effective communication.
Friday, March 27th
Transit Ridership increases
How does one ditch a dependence on soda? Here are five tips for kicking your soda habit for good.
Are artificial sweeteners used in soft drinks and foods safe? Will they make us fat? How much is too much? Science doesn't have all the answers yet, but researchers have some clues.
Speed Limit Reduced on Normal and State Streets
Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.
Note: documents in Excel format (XLS) require Microsoft Viewer,
Note: documents in Word format (DOC) require Microsoft Viewer,
Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,