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CWD: Market Motive

Search Engine Optimization (SEO) (OMCP® Preparatory) (45 Hours)

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Join faculty Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page Foundations to keyword research, SEO copywriting, site architecture, link-building, and local search optimization strategies. You'll learn all you need to know to be prepared for a job interview for an SEO position, or take on small, medium, or large SEO projects, and work them from start to finish.

This course is preparatory for the OMCP™ Certification test.

Recommended prerequisites: SEO Foundations 

Search Engine Optimization (SEO) Curriculum:

  • Introduction to SEO
  • On-Page Best Practices
  • Keyword Research
  • Competitive Analysis
  • Design and Architecture
  • Site Optimization & Best Practices
  • Link-Building
  • SEO For Local Search
  • Conducting SEO Site Audits
  • Critical Algorithm Updates
  • SEO Tracking
  • SEO Career Path
  • SEO Tools 

At the conclusion of this course, you will receive a Certificate of Completion from WKU.

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
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Note: documents in Excel format (XLS) require Microsoft Viewer,
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Note: documents in Word format (DOC) require Microsoft Viewer,
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Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
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Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
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 Last Modified 2/9/15