The Public Relations Major, certified by the Public Relations Society of America, emphasizes research and measurement, strategic planning, targeted written communication tactics, and ethical practice. Public relations is a planned process to influence public opinion using strategic communication. We prepare students for a career in public relations with skills in critical thinking, writing, technology, research, program planning and management, creative problem solving, and relationship building with key publics. Those publics include media, consumers, employees, government, opinion leaders, and communities.
Virtually all segments of the public and private sectors throughout the world draw employees from public relations graduates. Our graduates work as communications tacticians, strategic planners, and management counselors. They may specialize in employee relations, community relations, crisis communication, public affairs, media relations, or several other disciplines within the professional arena
Specific objectives of the Public Relations major are:
- To promote a broad understanding and appreciation of the expanding and important role of public relations in modern society.
- To increase knowledge and develop skills required for positions in the public relations field.
- To instill high standards of ethical conduct.
- To build a foundation for lifelong learning and advanced education in public relations.