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Current Advertising Major Requirements


Core Requirements (30 Hours) (Prerequisite classes are listed in parenthesis.)
COMM 200 Communication Foundations (COMM 145, ENG 100)
MKT 220 Basic Marketing Concepts
AD 210 Software Studios
AD 240 Advertising in a Digital World
AD 310 Visual Concepts in Advertising (AD 210, AD 240)
AD 330 Branding (AD 240, RESEARCH)
UX 330 Intro to Interactive (AD 210)
AD 349 Advertising Media (AD 240, RESEARCH)
AD 410 Portfolio (Permission of Instructor)
Choose one of the following research courses:
AD 300 Research in AD & PR (COMM 200, AD 240, or PR 255)
COMM 300 Comm Research Methods (MATH 109, COMM 200)
PS 301 Research Methods in Political Science (Permission)
SOCL 302 Strategies of Social Research
 
Restricted Electives (6 Hours)
In addition, two of these electives must be chosen from the following:
PR 255 Fundamentals of Public Relations
UX 320 User Experience Design (AD 210, AD 240)
UX 340 Programming for Designers
PR 350 Legal & Ethical Foundations of Strategic Communication
COMM 362 Org. Communication (COMM 200, COMM 300)
UX 400 Advanced Interactive
AD 489 Internship in Advertising
With departmental approval, students may opt to substitute one of the following courses in fulfillment of an elective requirement:
AD 400 Special Topics
AD 415 Study Abroad
AD 495 Independent Study

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 Last Modified 7/2/19