Strategic Sport Communication, Graduate Certificate

Admission Requirements

Applicants for a graduate certificate must:

1. Submit a completed application, along with the application fee by the admission deadline.

2. Have completed a bachelor's degree (or higher, as specified by program) from an accredited college or university.

3. Have adequate preparation in the field of specialization.

Curriculum

Core Courses (3 hours):

• PR 521: Public Relations in Recreation and Sport

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Electives (9 hours)

• AD 536: Sport Branding: A New Game

• AD 537: Sport Sponsorships: New Revenue Strategies

• PR 543: Strategic Public Relations Writing for Sport

• PR 547: Issues in Sport Media Relations

 

Total Hours: 12

Contact/Advising

Kenneth D. Payne, M.A.
- Associate Professor / Public Relations Program Coordinator / PRSSA Faculty Advisor

• ken.payne@wku.edu
• JRH 334
• https://youtu.be/Btl3W7_aiTY

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