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We, the students, faculty, and staff of the Gordon Ford College of Business, value:
The Gordon Ford College of Business will be recognized as a leading public undergraduate and master level business education institution. This recognition will result from the delivery of high quality, innovative and applied business programs, the existence of select centers of excellence, and the implementation of significant value-added initiatives that differentiate the College from other institutions.
The Mission of the Gordon Ford College of Business is to be a leader in providing high quality, applied undergraduate business education and select graduate programs that meet the needs of the business community.
Our strategic intent is to make the Gordon Ford College of Business the school of choice for highly capable and motivated students from the Commonwealth of Kentucky and beyond. We also intend to make the Gordon Ford College the workplace of choice for faculty and staff.