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GFCB Strategic Planning Council - Melloney Simerly

Dr. Melloney Simerly

Dr. Melloney Simerly

Assistant Professor - Accounting

Office:  Grise Hall 513


Dr. Simerly's research interests involve the importance that firms place on the non-financial aspects of conducting business. She has conducted studies that investigate the link between corporate social responsibility and outcomes that are external to the organization, such as auditing results and investor reaction. In addition, Dr. Simerly conducts research examining the antecedents of using non-financial performance measures in compensation contracts. She has presented her work at the American Accounting Association annual meeting (2014), at the Virginia Commonwealth Research conference (2013, 2016) and at the Managerial Accounting Section midyear meetings (2016,2017). She also has interests in education research for accounting courses and is actively engaged in creating, as well as examining the benefits of peer-to-peer online tutoring for accounting courses.


“CEO Characteristics and the Decision to Include Non-Financial Performance Measures in Compensation Contracts” with Huiqi Gan (American Journal of Management – forthcoming summer 2017)


Ph.D. Accountancy,  Virginia Commonwealth University
M.B.A., Colorado State University
B.S., Psychology, Colorado State University

Areas of Expertise


Managerial Accounting

Corporate Social Responsibility

Non-financial Performance Measures

Executive Contracting


Professional Organizations

  • American Accounting Association
  • Beta Alpha Psi
  • Beta Gamma Sigma

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 Last Modified 9/24/14