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Gordon Ford College of Business Staff

Krist Schell

Krist Schell
- Executive-in-Residence - Management


Organization Management

Strategic Management


M.B.A., Northwestern University, Finance and Marketing, 1992

B.A., University of Rochester, Philosophy, 1983


A recipient of multiple faculty awards for instruction and advising, J. Krist Schell leads entrepreneurship and leadership courses in innovation management, new venture creation, management of organizations, and international entrepreneurship to enable entrepreneurs to identify system arbitrage, define the time value of resources, and become a superior communicator of these facts. To his courses he brings perspectives from large and small ventures in multiple industries; he was the first-ever owner of the URL businessplan.com, a co-founder of a venture that imported Russian lumber, and has worked in banking, construction, manufacturing, finance, and consulting contexts.

Mr. Schell mentors student ventures, coaches business plan teams, and sources entrepreneurship engagement experiences. Business plan teams he has mentored have won over $60,000 in multiple state and local competitions. Soon after joining WKU in 2005 he became a Sam Walton Fellow for the WKU ENACTUS (now, SIFE) Team. He has overseen the development of six regional championship-winning teams and dozens of entrepreneurial projects generating thousands of community-student engagement hours. He speaks Japanese, a fair amount of Spanish, spent the summer of 2010 in China studying Mandarin, and another summer teaching in Taiwan. In 2012 he began Ph.D. studies at the Weatherhead School of Management at Case Western Reserve University. His research interests include embedded optionality bound up in non-commercial gain, conceptions of time which influence entrepreneurs’ behaviors, valuation of organization networks, and web-based investment/capital sourcing.

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The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs


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 Last Modified 1/9/18