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Western Kentucky University
EMERGENCY ALERT SYSTEM:

WKU WEATHER ALERT:

WKU offices in Bowling Green will open at 10 a.m. Friday. Classes Friday remain canceled and campuses in Glasgow, Owensboro and Elizabethtown/Ft. Knox remain closed Friday. Saturday classes in Bowling Green will proceed as scheduled. Here is a link to the University’s attendance policy during adverse weather conditions. Use caution and watch for slick spots on roads and walks. 

Residence Halls remain open until noon Saturday. Bemis & Barnes have space for those who need to stay longer. Visit WKU Housing & Residence Life for more information.

The high school regional basketball tournament games scheduled for Wednesday night were canceled. Games will be rescheduled for Friday/Saturday. Follow WKU News for the latest updates. #WKUAlert

GFCB News

Marketing Class Partners with Cave City Tourism

The Cave City Tourist and Convention Commission is pleased to announce their partnership with the Marketing Department of the Gordon Ford College of Business (GFCB) and the Interior Design Department in the Department of Family and Consumer Sciences at Western Kentucky University.

“We are very pleased that Dr. Patricia Todd agreed to provide this opportunity to her upper level students to use the Cave City Branding Strategy project as a model for real-life statistical and marketing study,” states Tourism Director Sharon Tabor. “Every town and city should evaluate themselves on a regular basis, just as private industry consistently examines their relevance to the company’s target market. This project will help provide focus to Cave City’s marketing efforts and develop a promotional strategy.  It will also provide direction for city improvements and future vision.”

The Cave City Branding Committee has been distributing visitor and resident surveys throughout the summer. The GFCB  students will tabulate the results and present opinions and ideas for tourism marketing and community priorities to the committee.

“As an applied College of Business, we value the opportunity to collaborate with the community. Taking what is learned in the classroom and applying it to real-world situations is the ideal learning experience for our students,” said Dr. Jeffrey Katz, Dean of the Gordon Ford College of Business.

Cave City Tourism Commission has also entered into partnership with Shelia Flener, an interior design instructor in the Department of Family and Consumer Sciences.  “We are excited to provide a real-life project to our junior interior design students at the Mammoth Cave Area Welcome Center in Cave City,” states Ms. Flener.

“The current Welcome Center has two business entities intermingled”, states Jeff Lawson, Chamber of Commerce President. “This design project will allow us the ability to separate the Chamber of Commerce functions and the Welcome Center into two offices, making customer and visitor interaction more effective,” he says.

“As part of this re-design concept, we want to introduce and expand the community’s sustainable foundation by repurposing local items to retrofit the building interior,” states Tourism Director Sharon Tabor.  “We are excited to see what creative ideas the students present for our rehab.”

The marketing and design concepts generated by WKU students will be presented to Cave City officials in November and the projects implemented early 2014.

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 Last Modified 9/24/14