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Gordon Ford College of Business News

Dr. Joanna Phillips

Dr. Joanna Phillips' paper selected for presentation

Dr. Joanna Phillips-Melancon whose paper, "The Dark Side of Brand Identification:  Schadenfreude Toward Rival Brands" has been accepted for presentation in a working paper poster presentation session at the Society for Consumer Psychology Conference in LasVegas in February.  This paper is co-authored with Vassilis Dalakas.

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 Last Modified 8/24/17