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IBM Watson

IBM Watson Analytics


Business Informatics

In a continuing effort to help give our students a competitive edge in the workforce, the Gordon Ford College of Businessis pleased to announce, in conjunction with the Initiative for Applied Data Analytics, our partnership with IBM Watson Analytics.   Through this new relationship each student will be entitled to his or her own subscription of Watson™ Analytics Student Edition at no cost!

The Information Systems faculty is fully committed to building Watson Analytics into the curriculum.  As a result, we will be offering all 21,000 students university wide this complimentary access.  The end goal is to help prepare you for the new demands of the workforce and we believe Watson Analytics will help prepare the next generation of "citizen" data scientists and be instrumental in helping close a critical skills gap identified in the workforce.  The Information Systems department offers a Business Data Analytics Major as well as an interdisciplinary Business Data Analytics Certificate.  (https://www.wku.edu/bdan/)

At a time where employers expect individuals at all levels of the organization to use raw data for new insights, the more prepared our students are to deliver results and insights, the better!  We encourage you to take advantage of this exclusive offer extended to us.

Why Watson Analytics?

The abundance of data, the popularity and the growth of the cloud, advances in analytics, new user experience design and business models have converged. The result of this convergence is the imperative for everyone to make decisions based on facts and data. Where once organizations relied on data scientists or IT to prepare and interpret data, now marketing, sales, operations, finance and HR professionals are being asked to get answers they need from all types of data — on their own.

What is Watson Analytics?

Watson Analytics is truly about smart data discovery. It is a cloud-based analytics service that enables a business user to be a “citizen data scientist” and easily find answers within their own data. It automates the process of going from business question to actionable insights and reduces dependence on scarce analytics expertise. The easy-to-use interface combined with natural language interactions and cognitive capabilities guide you through advanced analytics so you can answer questions and discover new insights. A combination of exploration, discovery and visualizations enables you to create clear and compelling stories that lead you to the right conclusions and drive a common, forward-looking view of your business.

 It’s simple to get your free Student Edition

To get started, Click Here and register. You will receive an activation email to get into your account.

Want to know more?

If you want to learn more about Watson Analytics, you can check the following resources:

    • Getting Started Tutorial- Click HERE for a shorter tutorial that will get users familiar on how to do high level features and functionalities.
    • Videos Click HERE to view library of how-to videos on YouTube.
    • Webinars Click HERE to hear on-demand webinars or live ones every Thursday
    • Data Sets Click HERE to download various sample data sets
    • Online Course Click HERE to enroll in our free "Fundamentals of Watson Analytics" course on Big Data University
    • Workbook w/dataset: Click HERE for a step by step workbook and accompanying data set.


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Accredited AACSBThe Gordon Ford College of Business
is a top business school with dual
AACSB accreditation in both business &
accounting programs.


Western Kentucky University

Department of Information Systems

1906 College Heights Blvd, #21058

Bowling Green, KY 42101-1058

 Telephone: (270) 745-5408

 Fax: (270) 745-6376

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 Last Modified 12/6/18