Required Courses to Major in Business Data Analytics
- BDAN 310 - Business Data Analytics
- BDAN 320 - Web Analytics
- BDAN 330 - Structured Data Analysis
- BDAN 410 - Decision Support Systems Analysis and Design
- BDAN 420 - Data Mining
- BDAN 430 - Data Visualization and Digital Dashboards
- 9 hours of business and/or technology electives
The business data analytics major requires 72 semester hours and is designed to prepare students for professional careers using an analytics focused approach to control, support, and enhance business operations and functions. Global business is increasingly relying on the acquisition, deployment, and management of information systems and services for use in organizational processes which is resulting in an increasing need for information workers. The business data analytics major will provide students with a solid business foundation combined with relevant study of modern technology trends and the impact information systems are having throughout business and society. As demand for computer and information processing services continues to increase, so does the need for hybrid business technology roles. This major will help strengthen the knowledge economy in Kentucky and increase the availability of information workers critical to attracting and retaining corporate interests in the state.
Students must take the following 27 hours of courses including 18 hours of business data analytics core courses selected from BDAN 310, 320, 330, 410, 420, 430 and 9 hours of approved business and technology electives.
All students must take the following 45 hours of business core courses: MATH 116; ACCT 200, 201; CIS 141; ECON 202, 203, 206; CIS 243; FIN 330; MKT 220; MGT 200, 210, 314, 498 or ENT 496; ECON 306 or MGT 313. Students are required to meet all admission requirements for the Gordon Ford College of Business.
Western Kentucky University
Department of Information Systems
1906 College Heights Blvd, #21058
Bowling Green, KY 42101-1058
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