SERVICE SERVICE TO THE DISCIPLINE OF MARKETING Dr. Milliman has reviewed manuscripts for the following scholarly journals: Journal of Marketing Journal of Consumer Research Journal of Sales & Sales Management Journal of Marketing Management Journal of Advertising Research Journal of Business Research Journal of the Academy of Marketing Science Dr. Milliman has also reviewed manuscripts for the following academic conferences: American Marketing Association Summer Educators' Conference Southern Marketing Association Conference South West Marketing Association Conference Atlantic Marketing Association Conference SERVICE TO THE COMMUNITY: PRO BONO CONSULTING Dr. Milliman has assisted several small businesses in the local area on a pro bono basis. In addition, he has served on the board of directors of the Kentucky Industries for the Blind, The National Federation of the Blind, and served as chapter president of the South Central Kentucky Chapter of the National Federation of the Blind. NFB Research and Development Committee; (contributing marketing knowledge to the development of new accessible products for the blind, from inception, market assessment, to manufacturing), {1988 - present} National Federation of the Blind; (member of the state board and volunteer consultant on numerous marketing related activities), {1985 - present} Kentucky Council of the Blind; (affiliate of the American Council of the Blind, Washington , DC): (Assisting with the reassessment of their public relations and publicity programs), {1995 - 1998} Kentucky Industries for the Blind, Inc.; (member of the managing board of directors; Chair, nominating committee; member, executive director search committee; and volunteer consultant for the development and marketing of new training and employment programs for the blind) {1994 - 1998} Feasibility Task Force: Bowling Green Public Transportation Needs (Assisted in the planning and execution of the study to investigate the feasibility of and need for public transportation in the city of Bowling Green) {1993 - 1997} Assistive Technology User's Group, Inc.; (Chair, managing board and volunteer consultant on numerous marketing related activities, preparation of promotional materials, public relations speaker, etc.), {1989 - 1995} OTHER CONSULTING ACTIVITIES Brytech Engineering, Ottawa, Ont., Canada; (Analyzing the Price Elasticity for the Note Teller, Talking Paper Money Identifier), {present} Brytech Engineering, Ottawa, Ont., Canada; (Developing their Internet Marketing Program), {present} Hospitality Systems, Inc., San Francisco, CA; (Updating of my previous work: atmospherics analysis and recommendations), {Summer,1999} Prizer Point Marina, Eddyville, KY; (Review and continual updating of its internet marketing plan), {1998 - present} Pepe's Mexican Restaurant, Bowling Green, KY; (Development and continual updating of its internet marketing plan), {1995 - 1999} Parakeet Café, Bowling Green, KY; (Development and continual updating of its internet marketing plan), {1996 - 1999} Houchens Markets, Inc., Bowling Green, KY; (Development and continual updating of its internet Fund Raising Program's marketing plan), {1996 - 1999} Service One Credit Union, Bowling Green, KY; (Development and updating of its internet marketing plan), {1996 - 1998} Golden Farley, Glasgow, KY; (Development and updating of its internet marketing plan), {1997 - 1998} Professionals Plus, Inc., Athens, GA; (Development of its marketing plan and customer service system), {Summer, 1997} Hospitality Systems, Inc., San Francisco, CA; (atmospherics analysis and recommendations), {1994 - 1997} Brytech Engineering, Ottawa, Ont., Canada; (development and execution of the NOTE TELLER (a talking paper money identifier for the blind) Marketing Plan), {1994 - 1995} Easier Ways, Inc., Baltimore, MD; (responsible for recommending a more effective distribution network for its blind related products), {1994 - 1995} The American Printing House for the Blind; (developed the APH integrated marketing plan with special emphasis on reassessing APH's pricing policies, and making specific recommendations for changes), {Summer, 1993 - 1995} Muzak Limited, Seattle, WA; (Aided in the design of several experiments over time to test the effects of various foreground and background music formats on the behavior of selected market segments in selected business environments), {1983 - 1994} Unlimited Graphics, Paducah, KY; (Assessing the Feasibility of Developing an Independent Sales Force for a Small, Commercial, Full-Line Printing Business),{1993}

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