Benefits of Underwriting on WKYU-PBS

The vision for PBS and WKYU-TV is to enrich the human experience and build a better world. Its driving force is public service. PBS's mission is to educate, enlighten and inform viewers, and to communicate the value of PBS and WKYU-TV, Channel 24 to the communities we serve. By choosing to underwrite programming, your company demonstrates its commitment to public television's mission. Sponsorship on WKYU-TV is your prime opportunity to go beyond regular television.


Get the credit you deserve

As an underwriting partner, your business or organization becomes associated with the high-quality programming available on public television, and helps contribute to the quality of life in your community. When companies choose public television as the place to channel sponsorship funds, the association with public television enhances their bottom line. In fact, 70% of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence. In addition, 63% of PBS viewers would choose to buy a product or use a service from a company that supports public television rather than from another company that does not. (source: Total Research Corp., 1998 PBS Image Tracker Study)

More bang for your marketing buck.

PBS/WKYU-TV delivers greater impact and viewer recognition. With more programming minutes per hour than any other TV network, PBS/WKYU-TV delivers your sponsor message in the program-rich, clutter-free environment that our viewers have come to expect and appreciate.

Expand your reach

PBS/WKYU-TV delivers a highly educated and highly influential audience. Our diverse programming attracts viewers who are equally diverse, including mothers watching with their children, business decision-makers, and people active in their communities. When people with four or more years of college were asked which four channels they would choose if they could have only four, PBS ranked first.
(Source: Norman Hecht Research, 1993)

Rise above the ordinary

PBS/WKYU-TV takes its program sponsors high above regular television with unparalleled programming excellence. Public television's reputation for quality is reflected in the critical acclaim, high ratings, and audience praise we receive.

Impact beyond the television screen.

Sponsorship on PBS/WKYU-TV takes your company or organization beyond TV. Off-air program-related products and opportunities enable you to reach your target audience in a variety of ways, including merchandising, educational outreach materials, community events and promotions.

To find out our current rates, contact Jean Secrest, Corporate Support Officer, or call 1-800-599-2424

Programming on WKYU-PBS is supported by viewers like you, and by Business Friends throughout Western Kentucky. Please join us in thanking the businesses listed below with your patronage, phone calls, and letters of thanks. To learn more about the Underwriters, click on the name below.

 American Bank and Trust
 BKD, Certified Public Accountants
 Barnes & Noble Booksellers
 Cinergy Communications
 Colonial House Furniture
 Dance Images
 Diamond Caverns
 Holland CPA's
 Kentucky Museum
 Kentucky Down Under
 Kentucky Railway Museum
 Leo Eggleton Accounting Services
 McDonald's
 Prime Time Events
 Sumitomo
 The Medical Center
 The Sewing and Vacuum Center
 United Furniture and Appliance
 Walker Financial Financial Services, Inc.
 Warren County Medical Society
 Western KY Diagnostic Imaging
 WKU Physics & Astronomy

Join the select circle of Western Kentucky businesses that
have already discovered the value of underwriting on WKYU PBS.

 

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