Best Practices for Facebook
Facebook is one of the main social media platforms used by departments at WKU. It is a great place to publicize events, share photos, and relay news. Facebook Pages enable longer, more meaningful conversations with users, and analytic data ("Insights") built in to each Page provides managers a wealth of information. Use this page as a guide to maintaining your department's Facebook Page.
Before you start posting, make sure you've considered your...
Goals: What do you want to achieve?
Audience: Who do you want to reach?
Timing: When is the best time to post?
Visuals: How can you engage your audience?
Voice: How do you portray your department?
Facebook Image Sizing Information
- Profile Picture: 180 x 180
- Cover Photo: 851 x 315
- Shared Image/Link: 612 x 612*
Facebook recommends a range of other sizes for shared images/links. However, we've
found that using images sized to 612 x 612 enables cross-platform sharing without
adjustments and a unified message.
Embedding a Facebook Page into Your Website
Embedding a Facebook Page Feed into your website is a great way to enable visitors to visit and interact with your Facebook presence without having to leave your site. Facebook's Developer Page has detailed instructions on setting up such a feed. Additionally, Web Services is always available to assist.
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Wetherby Administration Bldg., #312
Bowling Green, KY 42101-1004
Phone: (270) 745-2990
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