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Assessment at WKU
Developing Academic Program Assessment Plans

The principal resource for this on line manual is:
         The Departmental Guide and Record Book for Students Outcomes, Assessment, and Institutional Effectiveness, Third Edition, James O. Nichols and Karen W. Nichols, Agathon Press, New York, 2000.

What is Assessment?

Assessment is a means for focusing our collective attention, examining our assumptions, and creating a shared culture dedicated to continuously improving the quality of higher learning. Assessment requires making expectations and standards for quality explicit and public; systematically gathering evidence on how well performance matches those expectations and standards; analyzing and interpreting the evidence; and using the resulting information to document, explain, and improve performance (Thomas A. Angelo, AAHE Bulletin, April 1995, p.11).

Purposes of Programmatic Assessment
Steps of Assessment Planning
Useful Assessment Links
WKU Campus Contacts


Purposes of Academic Program Assessment

To answer the question “How well are our students learning?”

  • Focus on intended results (students), not process (professor)
  • Shift in focus to what students learn rather than what we teach.
  • Assessment of educational intentions
  • Have we made a difference?
  • How will we know?
  • How can we use assessment results for improvement?

To meet SACS Comprehensive Standards for Institutional Effectiveness

The institution

  • identifies expected outcomes for its educational programs and its administrative and educational support services;
  • assesses whether it achieves those outcomes;
  • provides evidence of improvement based on analysis of those results.

To implement WKU Strategic Goals

  • Goal 1. Increasing Student Learning: Promote learning that fully develops individual potential and produces nationally and globally competitive graduates for the workforce.

  • Performance Indicator 1c: Ensure that assessment mechanisms in each academic major are documented, designed to measure student achievement with respect to stated program learning outcomes, and used for program improvement.

Steps of Assessment Planning      Top

Step 1. Specify intended educational outcomes
Step 2. Identify means of assessment and criteria for success
Step 3. Obtain assessment results
Step 4. “Close the Loop” (i.e. use results to improve program)
Step 5. Report Assessment Results

 

Step 1. Specify Intended Educational Outcomes

Definition of Intended Educational Outcomes
Preparing Statements of Educational Outcomes
Example of Educational Outcomes – Undergraduate English
Example of Educational Outcomes – Undergraduate Accounting


Definition of Intended Educational Outcome    Top


Intended Educational Outcome - What the program faculty intend students to be able to:
– know
– do
– think (attitudinal)
when they have completed a given educational program.

Educational Outcomes are NOT
– individual course outcomes or course learning objectives.
– individual student assessment within the context of a given course (i.e. individual student grades).

Educational Outcomes ARE
– over-arching “end results” of the entire academic program.
– faculty’s view of the most important attributes of the “finished product”
– determined and owned by programmatic faculty.


Preparing Statements of Educational Outcomes    Top

  • Identify between three and five outcomes for each program
    – These are overarching concepts spanning several courses, not individual course objectives taken from each syllabus
    – Faculty has relative freedom to develop, i.e. not meeting any externally determined student performance standards
  • Describe what your students should think, know and be able to do by the time they finish the program
  • Use measurable verbs to describe the outcomes (see Bloom’s Taxonomy) http://faculty.washington.edu/krumme/guides/bloom.html)

Example of Educational Outcomes     Top
Undergraduate English

  • Students completing the baccalaureate program in English compare favorably in their knowledge of literature with those students completing similar programs nationally.
  • Graduates are able to critique a brief draft essay, pointing out the grammatical, spelling, and punctuation errors.
  • Students completing the baccalaureate program are capable of writing an acceptable journal article.

Example of Educational Outcomes     Top
Undergraduate Accounting

  • Students completing the baccalaureate program in accounting are prepared for their first position in the field.
  • Baccalaureate graduates of the accounting program find ready employment in the field.
  • Graduates are experienced in the use of personal computers for accounting procedures.

Step 2. Identify Means of Assessment and Criteria for Success   Top

Definition of Means of Assessment and Criteria for Success
Examples of Assessment Tools
Assessment Tools Already in Use at WKU
Examples of Means of Assessment and Criteria for Success – Undergraduate English
Examples of Means of Assessment and Criteria for Success – Undergraduate Accounting


Definition of Means of Assessment and Criteria for Success      Top

The accomplishment of most statements of intended Educational Outcomes should be

  • ascertainable
  • observable
  • measurable

In other words, we should be able to discern when a student has achieved the outcome and to what extent by establishing Criteria for Success.

Criteria for Success - The benchmarks that the program sets for the outcome and against which the outcomes’ performance is judged by the faculty within the department.
These criteria are most often stated in terms of percentages, percentiles, averages, or other quantitative measures.

Means of Assessment - the method, tool, or instrument used to determine whether (and/or the extent to which) the outcomes’ criteria for success have been achieved.


Examples of Assessment Tools    Top

  • Commercial, norm-referenced, standard examinations
  • Locally developed examinations
  • Oral examinations
  • Performance appraisals
  • Simulations
  • Portfolios
  • Written surveys and questionnaires
  • Exit and other interviews
  • Focus groups
  • External examiner
  • Behavioral Observations
  • Archival Records

Click here for a discussion of the above methods


Assessment Tools Already in Use at WKU      Top

  • Surveys/Interviews
    • WKUSES
    • Departmental (Exit, Satisfaction, Self-assessment)
    • Exit interviews
  • Tests (norm-referenced/locally developed)
    • Praxis, NLNs, MFATs
    • Senior Exams
  • Capstone Courses (papers, projects, performances)
    • Gather samples and score with a rubric
  • Internship supervisor reports
  • Statistics (Retention/Placement)
  • Portfolios
    • Gather samples and score with a rubric


Examples of Means of Assessment/Criteria for Success Undergraduate English     Top

  • Program Outcome:
    1. Students completing the baccalaureate program in English will compare very favorably in their knowledge of literature with those students completing similar programs nationally.
  • Means of Assessment and Criteria for Success
    1. The average score of the graduates of the BA program in English on the MFAT Literature in English will be at or near the 50th percentile compared to national results and no subscale score will be below the 30th percentile.
    2. On the graduation questionnaire, 90% of program graduates will “agree” or “strongly agree” with the statement “In the field of literature, I feel as well prepared as the majority of individuals nationwide who have completed a similar program during the past year”.
  • Program Outcome:
    1. Graduates will be able to critique a brief draft essay, pointing out the grammatical, spelling, and punctuation errors.
  • Means of Assessment and Criteria for Success
    1. As part of a capstone course during the final semester, students will critique a short draft essay; identifying grammatical, spelling and punctuation errors. 80% of the program’s graduates will identify 90% of the errors in the draft essay. Additionally, none of the 14 rubrics utilized to evaluate the student’s critique will appear to be consistently unmet.
    2. Students completing the baccalaureate program will be capable of writing an acceptable journal article.
  • Means of Assessment and Criteria for Success
    1. A jury of English Department faculty from an institution comparable to WKU will judge 80% of those journal articles submitted acceptable for publication.
    2. 20% of journal articles submitted will be published in student or other publications.



    Examples of Means of Assessment/Criteria for Success Undergraduate Accounting            Top
  • Program Outcome:
    1. Students completing the baccalaureate program in Accounting will be well prepared for their first position in the field.
  • Means of Assessment and Criteria for Success
    1. 80% of accounting majors taking the CPA exam will pass at least three of four parts on the exam. Further, the rate of passage on any single part will not be less than 80%.
    2. Employers of accounting program graduates hired through WKU Career Services will indicate on a survey forwarded to them by Career Services one year after employment of the graduate no less than a 7.5 overall average (on a scale of 1 - 10) on their evaluation of the ten critical accounting skills exhibited by the graduate. No individual skill rating will be less than an average rating of 5.0.
  • Program Outcome:
    1. Baccalaureate graduates of the Accounting Program will find ready employment in the field
  • Means of Assessment and Criteria for Success
    1. Career Services will report 50% of accounting graduates registered each fall received a job offer by the close of spring semester.
    2. 75% of students completing the accounting degree program will indicate that they are currently employed or have accepted a job offer in response to the WKU Graduate Survey.
  • Program Outcome:
    1. Graduates will be experienced in the use of personal computers for accounting procedures.
  • Means of Assessment and Criteria for Success

Step 3. Obtain Assessment Results      Top



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