Vicki Bagwell
Vicki S. Bagwell, M.A.
Assistant Professor
Teaching Areas: 1994 to 2006 McNeely Pigott & Fox Public Relations, Nashville Account management at a 65-person public relations firm. Experience included public relations campaign/strategy planning and oversight, client service, budget management, new business development; media and government relations, publications management, personnel services, and management of interns. Served as Vice President of Operations, Senior Account Supervisor, Senior Account Executive and Account Executive. Account teams included health care and pharmaceuticals, telecommunications, government and not-for-profits. 1989 to 1994 State of Tennessee, Nashville, Communications Manager 1988 to 1989 Nashville (TN) Memorial Hospital, Assistant Director of Public Relations 1985 to 1987 Nancy Scott Jones Public Relations, San Antonio, Texas, Media Relations Coordinator/Writer 1978 to 1983 Kentucky New Era, Hopkinsville, Lifestyles Editor and Assistant Lifestyles Editor Education M.A. in Communication, Western Kentucky University, 1992 12 graduate hours in Communication, University of New Orleans, 1984-85 B.A. in Journalism, Western Kentucky University, 1978 Professional Activities
Contact Information:
E-mail: vicki.bagwell@wku.edu
Office: 320 Mass Media and Technology Hall
Phone: (270) 745-5834
Public Relations Fundamentals, International Public Relations, Public Relations Strategy and Planning
Experience
Manager of public information campaigns and publications for three divisions within the Department of Finance and Administration. Projects included managing publications, including three quarterly newsletters distributed to 110,000 state government, public school, and university employees.
Prepared written communication materials for a 314-bed community hospital; maintained ongoing media relations; developed and participated in a crisis public relations plan; edited employee biweekly newsletter and quarterly magazine, and served as a community relations liaison between the hospital and community groups.
Developed and maintained media relations campaigns, coordinated news conferences, and served as media contact for clients; developed written communication materials for local, regional, and national media; and planned special events.
Feature editor for a four-county daily newspaper. Duties included editorial planning, writing, editing, assigning feature articles, photography and layout/design for features section; planning and preparing editorial copy for a weekly magazine and four advertising supplements.
Public Relations Society of America Member since 1986
Accredited in 1993
Nashville Chapter Board Member
President
President-Elect
National Assembly Delegate
Treasurer
Secretary
Southeast District Chapter Representative
WKU Public Relations Student Society of America, Faculty Advisor
WKU Advertising Federation, Faculty Advisor
Awards/Distinctions
PRSA Silver Anvil Award Team
Government Relations--Tennessee Worker's Comp Campaign
PRSA/Nashville Hercules Award Recipient
PRSA/Nashville Parthenon Award
Media Relations--Roche Pharmaceuticals
PRSA/Nashville Parthenon Awards of Merit
Newsletters--Your Health Network
WKU Talisman Award
COMMUNITY SERVICE
YWCA Nashville Board Member, PR/Marketing Committee Co-chair
Center for Not-for-Profit Management, Selection Committee, Nashville Business Journal's Communication Award
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Upcoming Events
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Steve Riley and the Mamou Playboys
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Attention SJ&B Alumni
We need your help! Would you take a few minutes to complete a brief online survey regarding your experiences as a major in the School of Journalism & Broadcasting? Your information will help us support our efforts in career development and identify ways in which we can improve the programs in the School. Thanks!
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Tuesday, February 9, 2010
7:30 P.M.
Capitol Arts Theatre, Downtown Bowling Green
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