Minor in Advertising for Marketing Majors

This program is offered only to students majoring in marketing (reference number 720). The minor in advertising (reference number 306) requires 27 hours of course work. Courses required are: JOUR 201, 202, 232, 341, 344, 346, 349, 446 and one elective selected from the following courses: JOUR 340, 343, 347, 355, 443 or 481.

For students in catalog year 2009 the following curriculum applies:
This program is offered only to students majoring in marketing (reference number 720). The minor in advertising (reference number 306) requires 27 hours of course work. Courses required are: JOUR 201, 202, 232, 341, 344, 346, 349, 446 and one elective selected from the following courses: MKT 328, JOUR 340, 343, 348, 355, 443 or 481.

Upcoming Events

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Western Integrated Media team travels to India
Category: SJB

While the world’s press leader discussed the future of journalism at their annual summit in India, 17 WKU students and instructors demonstrated it – and the professionals were wowed. The Western Integrated Media team traveled halfway around the world to cover the 2009 World Newspaper Congress and World Editors Forum with podcasts, vidcasts, audio-enhanced photo slideshows, interactive video, geotagged images, full-length magazine articles, a highly interactive website and a host of other media. “The team from WKU played a substantial and central role to our communications efforts, providing the bulk of multimedia content for a variety of conference blogs and websites and bringing information from the events to the industry at large,” said Larry Kilman, WAN-IFRA Executive Director of Communications and Public Affairs. “The students and their professors were competent, professional, enthusiastic and self-motivated – it showed in the quality of their work.” They had a lot of fun, too.

A short video can be viewed by clicking here.

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16th Annual Western Film Festival
Category: SJB 16th Annual Western Film Festival
April 26 - 29, 2010
Featuring the best in student and independent filmmaking.  Now accepting
entries!  Please visit our website for more information:
www.westernfilmfest.com More...
SJB Online Survey
Category: SJB

Attention SJ&B Alumni

We need your help! Would you take a few minutes to complete a brief online survey regarding your experiences as a major in the School of Journalism & Broadcasting? Your information will help us support our efforts in career development and identify ways in which we can improve the programs in the School. Thanks!

 

Click here to access the survey.

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