Mac McKerral
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Mac Mckerral, M.A. Associate Professor |
Contact Information:
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Experience |
EDUCATION
Western Kentucky University
August 2005-Present: Program Coordinator for the News-Editorial Unit within the School of Journalism & Broadcasting with duties including: overall maintenance and growth of the News-Editorial Unit; supervision of two full-time, four part-time and one adjunct faculty; chair of the school's Convergence Committee and service on its Curriculum Committee; service on the WKU Awards and Honors Committee; advising approximately 40 News-Editorial majors teaching a range of courses including Introduction to Newswriting, Issues in Mass Communication and Public Affairs Reporting; and advising the WKU Chapter of the Society of Professional Journalists.
Hillsborough Community College:
February 2004-August 2005: Journalism instructor with duties including:teaching classes in media history and news writing; directing the internship program; advising the student newspaper, The Hawkeye; conducting a review of the journalism curriculum and making recommendations for creating an associate's degree in media communications; and serving on two college-wide faculty search committees, history and broadcast journalism.
University of South Florida:
2000-2004: Adjunct professor teaching editing, design and news writing at the USF-Tampa and USF St. Petersburg campuses.
Troy State University-Troy, Ala.
September 1988-June 1998: Associate Professor (tenured) in the Hall
School of Journalism with duties including: teaching classes in: beginning and advanced reporting; magazine and feature writing; beginning and advanced editing; publication design; mass media law; media ethics; news photography; introduction to mass communications; and community news
management; career and academic advising for 60 majors per quarter; advising the Tropolitan, TSU's 4,000-circulation student-produced weekly newspaper and the Palladium, the TSU yearbook; advising the TSU Chapter of the Society of Professional Journalists. The hall School of Journalism continues to serve approximately 200 majors.
School of Journalism with duties including: teaching classes in: beginning and advanced reporting; magazine and feature writing; beginning and advanced editing; publication design; mass media law; media ethics; news photography; introduction to mass communications; and community news
management; career and academic advising for 60 majors per quarter; advising the Tropolitan, TSU's 4,000-circulation student-produced weekly newspaper and the Palladium, the TSU yearbook; advising the TSU Chapter of the Society of Professional Journalists. The hall School of Journalism continues to serve approximately 200 majors.
OTHER TEACHING/PRESENTATIONS
November 2004: Presentation at the Second Annual Pan-Asian Journalism
Conference in Seoul, South Korea, on "The U.S. Mainstream Media's Coverage of the War in Iraq."
1990-present: Presenter at SPJ National Conventions, SPJ Regional Conferences and regional SPJ Writer's Workshops on: public records access; campus crime reporting; project writing; feature writing; internships; news room management, ethics and new media issues.
1998-present: Led sessions for the Florida Society of Newspaper Editors,
Florida High School Press Association and the Poynter Institute for Media
Studies Annual High School Workshop.
JOURNALISM/PRINT
Quill Magazine: July 2004-January 2005: Interim editor of Quill, the monthly news magazine of the Society of Professional Journalists; responsible for overall editorial content, including: assigning, selecting and editing stories, columns, photos and graphics; and developing cover concepts.
The Business Journal Serving Greater Tampa Bay: February 2000-October 2003: Editor of a weekly business news tabloid, circulation 9,500, covering the eight-county Tampa Bay area; overall responsibility for news/editorial content, directly supervising 11-person editorial staff; weekly editorial
and column writing;
Managing editor with same duties, December 1999 to February 2000. From 2000 through 2003, The Business Journal received nearly 30 awards in state and regional competition in business reporting, news reporting, column and editorial writing, design, photography, graphics and general excellence.
The Panama City (Fla.) News Herald: July 1998-December 1999: Managing Editor of 40,000-circulation daily newspaper in the Florida Panhandle, directly supervising a staff of 28.
The News Herald won statewide awards for investigative reporting, general news writing, page design, criticism, graphic/Illustration, information graphics, front page design, business page design and sports page design; led the News Herald from a No. 21 ranking among all Freedom Communications Corp. newspapers to No. 7 based on independent analysis by the University of Texas journalism department faculty.
The Panama City (Fla.) News Herald: June-September 1997, 1996, 1994, 1993, 1992 and 1991: Editorial writing, special projects, municipal beat reporting, general assignment news and feature writing; special sections editor; assistant editor; and covered Hurricane Andrew, 1992.
The Gadsden (Ala.) Times: August 1995: General assignment reporter for the 40,000-circulation daily.
The Greenwood (Ind.) Gazette: October 1986 to 1988: General Manager and editor of a start-up homedelivered weekly newspaper with a circulation of approximately 16,000. Responsible for the news/editorial sequence including reporting, editorial writing, developing local editorial cartoons, news and photography assigning, all editing, b/w photography, newspaper design and weekly page layout.
The Gazette began publication Oct. 28, 1986; Co-founder and treasurer, board of directors, Kelly Publications Inc., 1986-1990.
The Panama City (Fla.) News Herald: January 1986 to October 1986: Lead reporter on staff; covered Bay County government and state politics.
Amsterdam (N.Y.) Recorder: June 1984 to April 1985: Served as city editor for the paper published Monday through Friday p.m. and Saturday a.m., circulation approximately 15,000. Responsibilities: developing and coordinating all local news/ photo coverage in a four- county area while supervising a staff of nine reporters, two copy editors and two photographers; coordinating news placement and layout of all local pages; editing; coordinating news production and layout.
Decatur (Ill.) Herald & Review: November 1980 to May 1984: A feature writer in the Lifestyle Department of the 55,000-circulation a.m. daily. Responsibilities: developing and writing in-depth feature stories; assigning or taking photos for stories; editing a weekly public service page; developing themes and assigning photos for a weekly photo page; reviewing professional, community and college theater productions; and daily coverage of breaking news and national events.
Team Leader, 1983 Outlook Edition, Decatur Herald & Review. Supervised a six-reporter Lifestyle/Arts team for the 1983 annual Outlook Edition,
"Dazzling Data"; sports photographer for University of Illinois (NCAA Division I) basketball and football.
JOURNALISM/BROADCAST
1989-1998: TSU-TV producer, "News Councils: Too Much? Too Little Too Late?" a 90-minute program aired live on Cable Access-St. Paul, Oct. 13; a 90 minute program distributed by SPJ; producer, "Campus Crime/Campus Courts: Public Acts and Private Justice," a 90-minute program aired live on C-SPAN Sept. 16; a 60-minute program aired on Tennessee Public Television and a 90-minute program distributed by SPJ; producer, 'Fishing in the Red Zone,' an outdoors program; producer/assistant editor, 'Backstage: Behind the Scenes at Miss TSU,' a 30-minute documentary; videographer, script writer and assistant editor, 'Discover Alabama II,' a 30-minute documentary; producer, assistant editor, script editor, 'Date Rape 101,' a 60-minute documentary; color commentator for TSU basketball and baseball; studio camera operator/field videographer; and producer and host for "Campus Close-up," a weekly 30-minute news/interview show.
HONORS/AWARDS
2005: Awarded SPJ's Wells Key, the society's highest honor for service to journalism and SPJ.
October 2001-October 2005: Served as secretary-treasurer, presidentelect, president and immediate past president of SPJ's national board.
2002 and 2003: Recipient of the Florida Press Association's Jon A. Roosenraad Award for writing in defense of the First Amendment, the association's highest honor; first place, column writing, SPJ Mid-Florida Pro Awards in Excellence competition.
2001-2000: Selected by SPJ as adviser to The Working Press, a daily newspaper covering the 2000 and 2001 SPJ National Conventions in Columbus, Ohio, and in Bellevue, Wash.
1999: Recipient of the Associated Press Managing Editors Award for outstanding cooperation in contributing to the AP news report.
1998: Recipient of SPJ's National First Amendment Award as a member of the SPJ Campus Courts Task Force for work that led to substantial changes in the Higher Education Act of 1998 with regard to public access.
1994, 1995, 1996: Chair of the SPJ Campus Courts Task Force.
1993: Poynter Institute Fellow.
1992: First Hall School of Journalism School recipient and unanimous
choice for the Troy State University Ingalls Award for Classroom Teaching Excellence, the university's highest honor.
1988 -1998: The Tropolitan, TSU's student newspaper, won 34 SPJ Mark of Excellence student journalism awards in competition with journalism programs in Alabama, Florida, Georgia, Tennessee and South Carolina.
1986: Florida Society of Newspaper Editors, second place, in-depth reporting on "Gambling in Florida."
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