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Barton C. White

Bart White, M.A.

Professor (optional retirement)


Contact Information:
  • E-mail: bart.white@wku.edu
  • Office: 341 Mass Media and Technology Hall
  • Phone: (270) 745-5888

    Teaching Areas:
    Broadcast Sales, Broadcast Management,
    Advanced Radio, Introduction to Broadcasting,
    Radio and TV Writing

 Barton C. White

Experience
  • Professor, School of Journalism and Broadcasting. Member of
    the broadcast faculty since 1979.
  • National radio/TV sales trainer, 1994-present.
  • Station Manager, WJIL radio, Jacksonville, Illinois, 1975-1979. Other positions in 11 years at Morgan County Broadcasting included account executive, Director of Public Affairs, and morning drive-time announcer.
  • Staff announcer, WNRR-FM, Appleton, Wisconsin, 1969-1970.
  • Staff announcer, KLAK AM/FM, Denver, Colorado, 1967-1969.
  • Other professional activity from 1970-1975 included student affairs positions at Lawrence University (Wisconsin) and McMurray College (Illinois).

    Publications - Books

  • The New Ad Media Reality, Quorum Books (The Greenwood Press, New York), 1993 Hardcover professional trade book - 226 pages

  • But First These Messages...The Selling of Broadcast Advertising, Allyn & Bacon (Simon & Schuster/Prentice-Hall), 1988; (co-author) Hardcover college level textbook - 378 pages

  • Expressing Yourself Through Effective Communication, Education Associates (Frankfort, Kentucky), 1986. Chapter author

Academic Conference Presentations

  • Advertising, Persuasion and Rhetoric - A Case for 21st Centurt Electronic Media and the Inherent Limits of Persuasion. Juried research paper presented to the Broadcast Educators Association (BEA) annual national conference, Las Vegas, Nevada, Spring, 2004

  • Advertising as a Communication Form. Juried research paper presented to the Hawaiian International Conference on Social Sciences, Honolulu, Hawaii, Summer, 2002. Paper published in conference proceedings.

Education

Ph.D., Mass Communication, Greenwich University, Hilo, Hawaii, 1995

M.A., Student Personnel Administration, University of Denver, 1969

B.A., English/History, Willamette University, 1967

Professional Activities (since 1995)
  • Audience Research - How To Gather Meaningful Data in Your Emerging Democracy/Marketing and Positioning Radio in Cambodia. Seminars presented to radio station managers from Cambodia through the Internews Network/International Journalism and Media Management Training Program (WKU), Spring, 2002.
  • Follow-up seminars and training sessions were conducted in Phnom Penh, Cambodia from December 26, 2002 - January 9, 2003.
  • Two similar seminars were conducted on the WKU campus for radio station managers from Indonesia, Fall, 2001.
  • Marketing and Positioning Radio in the 2001 Marketplace. Marketing seminar presented to the Lexington Advertising Club, Lexington, Kentucky, January, 2001.
  • Marketing and Positioning Low-Power Television Stations. Seminar presented to the national convention of the Community Broadcasters Association (CBA), Orlando, Florida, August, 1999.
  • PowerSelling?MegasMarketing in an Era of Consolidation. Seminar presented to the Indiana Brodcasters Association, Evansville, Indiana, May, 1999.
  • PowerSelling/MegaMarketing in an Era of Consolidation. Seminar presented to the Kentucky Broadcasters Association, Richmond, Kentucky, May, 1999.
  • Marketing Date Broadcasters Should Know for the Millenium. Seminar presented to the Colorado Broadcasters Association, September, 1998
  • PowerSelling for the 1990s: Reallocating Newspaper $$ to the Electronic Media. Seminars presented in two different markets (Yakima and Spokane) for the Washington State Broadcasters Association, September, 1998.
  • PowerSelling for the 1990s: Competiting with Newspapers in 1997. Seminar presented to the Alabama Association of Broadcasters, Mobile, Alabama, March, 1997.
  • PowerSelling for the 90's: Reallocating Newspaper $$ to the Electronic Media. Seminar presented to the Kansas Association of Broadcasters, Wichita, Kansas, Novemner, 1996.
  • Positioning Your Radio Station in a New Information Era. Seminar presented to the Kentucky Broadcasters Association, Bowling Green, Kentucky, Spring, 1996.
  • Marketing Your Radio Station for the 90's Retailer. Seminar presented to the Kansas City Radio Broadcasters, Kansas City, Missouri, Spring, 1996.
  • Advanced Marketing Concepts for Broadcasters. Seminar presented to the Connecticut Broadcasters Association, Hartford, Connecticut, October, 1995.
  • Marketing from the Retailer's Perspective: What Broadcasters Need to Know. Seminar presented to the Memphis Area Radio Broadcasters, October, 1995.
  • Marketing to Your Retailers. Seminar presented to the Nebraska Broadcasters Association, Lincoln, Nebraska, August, 1995.
  • Retail Strategies in a Saturated Marketplace. Seminar presented to the Retail Merchants Association of Columbia, Missouri, August, 1995.
  • The Future of the Broadcast Industry. Keynote speech presented to the Missouri Broadcasters Association, Lake of the Ozarks, Missouri, June, 1995.
  • Marketing the Electronic Media in the 90's. Seminar presented to the Tennessee Association of Broadcasters, Nashville, January, 1995.
  • PowerSelling for the 90's. Seminar presented to the Connecticut Broadcasters Association, Hartford, Connecticut, October, 1994.
  • Member, Broadcast Education Association (BEA) since 1995.

Upcoming Events

SJB Online Survey
Category: SJB

Attention SJ&B Alumni

We need your help! Would you take a few minutes to complete a brief online survey regarding your experiences as a major in the School of Journalism & Broadcasting? Your information will help us support our efforts in career development and identify ways in which we can improve the programs in the School. Thanks!

 

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Steve Riley and the Mamou Playboys
Category: General

Tuesday, February 9, 2010

7:30 P.M.

Capitol Arts Theatre, Downtown Bowling Green

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