Major in Advertising
With over 300 majors, both the Advertising and Public Relations programs are attracting smart and creative students who want to excel beyond the norm. We offer a challenging, yet supportive environment.
Our slogan is "Think Out Loud." We encourage our majors to look at problems in fresh and novel ways. Our majors also have the best tools to help them innovate. We are housed in a new $18 million state-of-the-art building with easily accessible technology.
We embrace new media. Real world and hands-on. I mean really hands on! We also have a professionally managed Ad+PR agency called Imagewest. Our majors can cop class credit for doing real projects for real clients. We also participate in student competitions and stage real events to apply classroom material. The slideshow above features pics from Gameathon, our annual regional video game expo and competition. It's totally produced by students and faculty.
Want experience and a degree? This is the place. Look over the site. If you have any questions, please e-mail the Ad+PR Program coordinator, Cliff Shaluta, directly at cliff.shaluta@wku.edu . You can schedule a tour by clicking here for WKU TOURS http://www.wku.edu/Tour/visit.html have admissions set up a campus tour.
Major in Advertising (reference number 727) (rev. 4/09)
The WKU Ad Program offers two concentrations of study. Students may choose between Account Services or the Creative track. In the Creative track, there are two emphases in Print Advertising and Interactive Advertising. Students in Print Advertising are required to take the 30-hr minor in Graphic Design offered by the Department of Art exclusively for our majors. Students interested Interactive Advertising may also want to consider the Graphic Design minor.
The Ad major is designed to prepare students for corporate and agency advertising careers.
For students entering the University or
declaring the major in fall 2009 and thereafter
ADMISSION REQUIREMENTS: Prospective majors may take no more than 18 hours in the major before admission. Students must meet the following requirements before they can be admitted:
1. Completion of 48 hours of course work applicable to the baccalaureate degree with a minimum overall grade point average of 2.5.
2. Required courses include COMM 145 or COMM 161 (preferably COMM 161), HIST 119 or 120, the university math requirement, and at least a 'C' in ENG 100.
3. Completion of the following courses with at least a 'C': JOUR 201, 202, 232.
CURRICULUM: For students declaring the major in fall 2009 and thereafter, the major in advertising requires a minimum of 36 semester hours and leads to a Bachelor of Arts Degree. Each major must have a concentration of study (minor or second major) outside journalism/mass communication/communication studies. Generally, students may select any other minor as long as the major advisor approves it, 80 hours are taken outside the major, and at least 65 hours of traditional liberal arts and science courses are completed.
Majors in the print advertising emphases on the creative track must have a minor in graphic arts. A grade of 'D' in any course will not be accepted toward the major and may not be used as a prerequisite. Refer to the University catalog for additional information.
Required courses outside the major:
One Course in Statistics: ECON 206, SOCL 300, AMS 271, MATH 203, or PSY 201;
MKT 220 and either GEOG 110 or GEOG 360.
Core Curriculum 18 hours -required for all ad majors (pre-reqs in parenthesis)
JOUR 201 Media and Society
JOUR 202 Intro Media Writing
JOUR 232 Electronic Technologies for Journalism
JOUR 341 Principles of Advertising (JOUR 201, 202) (Ideally Spring Soph)
JOUR 300 Research in Ad & PR (spring)(JOUR 201,202,341, MKT 220, & Stats)
JOUR 344 Advertising in a Digital World (JOUR 341or permission) (Fall Jr)
In addition, 18 hours in one track emphasis listed
ACCOUNT SERVICE TRACK
JOUR 346 Account Planning (fall) (JOUR 300 or permission)
JOUR 349 Advertising Media (fall) (JOUR 300)
JOUR 446 Advertising Campaigns (Capstone)(spring) (JOUR 349)
9 hours of electives selected from the following:
See the university catalog for prerequisite courses
MKT 328 Marketing on the Web
BCOM 266 Basic TV Production
BCOM 385 Brdcst Commercial Sales
JOUR 131 Intro. to Digital Photography
JOUR 340 Creative Strategy/Copywriting (spring)
JOUR 343 Print Design, Production
JOUR 348 Intro Interactive Ad
JOUR 355 Fndmntls Public Relations
JOUR 443 Interactive Ad Design
JOUR 448 Ad Internship or Practicum
JOUR 481 Problems in Mass Comm.
JOUR 495 Collaborative Journalism
One of the following two law classes
JOUR 301 Press Law & Ethics
BCOM 301 Mass Media Law & Ethics
CREATIVE TRACKS
Interactive Advertising Design (IAD) Emphasis
BCOM 264 Digital Video Production
JOUR 340 Creative Strategy and Copywriting (spring) (JOUR 341)
JOUR 343 Print Design (JOUR 201, 202, 232)
JOUR 348 Intro. to Interactive Ad Design (spring) (JOUR 341 or permission)
JOUR 443 Interactive Ad Design (fall) (JOUR 343,348 or permission)
JOUR 444 Advance Interactive Ad Design (spring)(capstone) (JOUR 443 or permission)
Print Advertising Emphasis
[minor in Graphic Arts #385 required]
JOUR 340 Creative Strategy and Copywriting (spring) (JOUR 341)
JOUR 343 Print Design (JOUR 201, 202, 232)
JOUR 345 Copywriting & Layout (fall) (JOUR 343 & satisfactory rating on portfolio review)
JOUR 445 Advanced Copywriting/Layout (spring) (capstone) (JOUR 345 & senior standing)
6 hours of electives selected from the following:
See the university catalog for prerequisite courses
BCOM 266 Basic TV Production
BCOM 385 Brdcst Commercial Sales
JOUR 131 Intro. to Digital Photo
JOUR 346 Account Planning (fall)
JOUR 355 Fndmntls Public Relations
JOUR 348 Intro to Interactive Ad (spring)
JOUR 443 Interactive Ad Design (fall)
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For students entering the University and declaring the
major prior to fall 2009 the following curriculum applies.
ADMISSION REQUIREMENTS: Prospective majors may take no more than 18 hours in the major before admission. Students must meet the following requirements before they can be admitted:
-
Completion of 48 hours of course work applicable to the baccalaureate degree with a minimum overall grade point average of 2.5.
-
Required courses include COMM 145 or COMM 161 (preferably COMM 161), HIST 119 or 120, the university math requirement, and ENG 100 with at least a 'C'.
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Completion of the following courses with at least a 'C': JOUR 201, 202, 232.
CURRICULUM: The major in advertising requires a minimum of 36 semester hours and leads to a Bachelor of Arts Degree. Each major must have a concentration of study (minor or second major) outside journalism/mass communication/communication studies. Generally, students may select any other minor as long as the major advisor approves it, 80 hours are taken outside the major area of journalism and mass communication, with no fewer than 65 semester hours in the liberal arts and natural sciences.
Majors in the print advertising emphases in the creative track must have a minor in graphic arts.
A grade of 'D' will not be accepted toward the major. Refer to the University catalog for additional information.
All majors in advertising are required to take a statistics course (ECON 206 if a Marketing minor), MKT 220 and GEOG 110 or GEOG 360.
Required core courses - 18 hours
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JOUR 201 Media and Society JOUR 202 Introduction to Newswriting, Reporting for Journalism JOUR 232 Electronic Technologies JOUR 341 Principles of Advertising (spring Soph) JOUR 344 Advertising in a Digital World (fall Jr) JOUR 300 Research in Advertising & Public Relations (spring Jr) |
additional 18-hours in one of four concentrations listed below
| Account Services Track |
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Account Services JOUR 346 Account Planning (fall SR) JOUR 349 Advertising Media (fall SR) JOUR 446 Campaigns (spring SR) Restricted Elective Restricted Elective Restricted Elective
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Creative Track Print Advertising JOUR 340 Creative Strategy and Copywriting (spring JR) JOUR 343 Print Design (fall JR) JOUR 345 Copywriting & Layout (fall SR) JOUR 445 Advanced Copywriting & Layout (spring SR) Restricted Elective Restricted Elective Restricted Elective List: BCOM 266, 385; JOUR 131, 301, 346, 355, 443, 448, 481; MKT 328 |
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Creative Track Broadcast Advertising
JOUR 340 Creative Strategy and Copywriting (spring JR) BCOM 261 Basic Radio Production (fall JR) BCOM 266 Basic TV Production (spring JR) JOUR 347 Brdcst Adv. or (effective 09) BCOM 264 Digital Video Prod. BCOM 366 Video Editing, Aesthetics and Techniques (fall SR) BCOM 367 Field Production or JOUR 448 Ad Internship |
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Creative Track Interactive Advertising JOUR 340 Creative Strategy and Copywriting (spring JR) JOUR 343 Print Design (spring soph) JOUR 443 Interactive Ad Design (fall SR) JOUR 444 Advanced Interactive Ad Design (spring SR) Restricted Elective Restricted Elective Restricted Elective List: |
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| Restricted Elective Course Titles JOUR 131 Digital Photography JOUR 301 Press Law and Ethics JOUR 340 Creative Strategy and Copywriting (spring) JOUR 343 Print Design, Production and Typography JOUR 346 Account Planning (fall) JOUR 355 Fundamentals of Public Relations JOUR 443 Interactive Advertising Design (fall) JOUR 448 Advertising Internship or Practicum JOUR 481 Problems in Mass Communication BCOM 266 Basic TV Production BCOM 385 Broadcast Commercial Sales MKT 328 Marketing on the World Wide Web |
The following four-year plans are designed to help students implement their program in the advertising major.
All 4-year plans require Adobe Acrobat Reader to view. If you do not have Acrobat Reader installed on your browser, simply click the image below for a quick and easy FREE install.
| Advertising Major |
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