September 17, 2007
Bowling
Green, Ky. - Western Kentucky University’s Gordon Ford College of Business and the American Marketing Associate are sponsoring a presentation by Janet Chambers, an account executive with Carmichael Lynch, an advertising agency in Minneapolis. Chambers is the account leader for the Harley-Davidson account at Carmichael Lynch.
Chambers brought a fresh perspective to the Harley-Davidson team when she joined Carmichael Lynch and has been in the thick of strategic brand development ever since. The “Live By It” campaign for Harley-Davidson represents a cohesive, far-reaching and effective brand building story, one that Chambers has been involved with from inception to execution, including a media/technology unveiling at Sturgis in August.
Chambers will make a presentation to students, faculty and staff on Tuesday at 3:45 p.m. in Grise Hall Auditorium (room 235). Representatives from Harley-Davidson of Bowling Green have been invited to attend along with Entrepreneur Rick Ball, owner of RC Components, which makes parts used on the Harley-Davidson motorcycles.
More WKU news is available at www.wku.edu. If you’d like to receive WKU news via e-mail, send a message to WKUNews@wku.edu.
-WKU-
"A leading American university with international reach"
Office of Media Relations
Western Kentucky University
1906 College Heights Blvd., Bowling Green, Ky. 42101-3576
Phone: (270)745-4295 - Fax: (270)7455387 - E-Mail: western@wku.edu