Efforts Support Recycle Of Denim Into Home Insulation
October 3, 2007
Bowling Green, Ky. - Instead of taking dirty laundry home for the weekend, one group of WKU students is asking their peers to make a switch and bring their dirty laundry back to school.
As part of Cotton’s Dirty Laundry Tour, WKU’s chapter of the Public Relations Student Society of America (PRSSA) is participating in Cotton. From Blue to Green, a denim drive being held at 11 college campuses across the country. The denim drive collects old denim that can be converted into natural fiber insulation. According to Cotton Incorporated, last year’s drive collected enough denim to help build more than 70 houses throughout the Gulf Coast region.
"We are so excited that WKU was chosen as a location for such an awesome project,” said Bekah Clark, WKU PRSSA president. “Not only are WKU students giving back to the community and doing something for the environment, but as public relations majors, we're also putting the skills we've learned in the classroom to use by promoting the denim drive and encouraging students to give.”
Cotton’s Dirty Laundry Tour, supported by CAB on Sept. 24, kicked off the denim drive at WKU with music, games and activities to increase students’ awareness about cotton and the process used to turn it into insulation.
According to WKU PRSSA, campus collections so far have reached 110 pieces of used denim, one-fifth of its goal of 500.
PRSSA students will continue to collect denim through the week of Monday, Oct. 15. Faculty, staff and students can drop off their used denim on the first floor of the Downing University Center on Mondays, both Oct. 8 and Oct. 15, from 12:00 to 3:00 p.m.
According to Cotton Incorporated, any kind of denim can be donated. “It can be any kind and color of denim, and it doesn’t matter how worn it may be,” said Clark. “It can all be turned into insulation.”
For more information, contact Monique Gooch, chapter vice president of membership, at 270-223-0130 or monique.gooch@wku.edu.
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Cotton Incorporated, funded by U.S. growers of upland cotton and importers or cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. Cotton’s Dirty Laundry Tour dates, games, sweepstakes, cotton care information, style tips and more can be found on AccessCotton.com.
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WKU PRSSA is a chapter of the national Public Relations Student Society of America (www.prssa.org). PRSSA is the world’s preeminent, pre-professional public relations organization. Founded in 1968 by its parent society, PRSA, the organization has grown to more than 9,000 members and 275 chapters at colleges and universities in 43 states and the District of Columbia.
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