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WKU Imagewest Students Win Marketing Group Awards
Bowling Green, Ky. - For the second year, interns from Imagewest, Western Kentucky University’s student-run advertising and public relations agency, were honored at the Bowling Green Professional Marketing Association Markie Awards ceremony Nov. 15.
Professional marketers in Bowling Green competed in 10 categories with more than 40 entries that showcased the best marketing efforts that PMA members executed. Imagewest’s student interns won in three of the 10 categories -- business card, brochure and direct mail. Projects included work done by the spring, summer and fall interns. “It is exciting to be recognized for the hard work and efforts put into a project,” said agency manager Heather Garcia. “I am thrilled to work with such talented students and this is just icing on the cake for all involved.” Catering to clients at WKU and in the community, Imagewest has been open for a year and a half and has completed more 200 projects. This semester nine student interns, along with Garcia, run the agency. “The quality and professionalism of the work produced by Imagewest means that we are doing our job in the classroom,” said Cliff Shaluta, advertising/public relations program coordinator. “It is exciting to see the diverse projects the agency is working on.” Interns for the spring semester included Michael Birdwell, Summer Bolton, Holly Finn, Ashley Harris, Leslie Huhn, Michelle Lafollette, Whitney Logan and Katie Seuberling. Summer intern participants were Jason Anderson, Carrie Barr, Summer Bolton, Emily Gries, Ashley Harris, Lauren Hawkins, Lisa Ross, J Stricklin, Ian Venskus and Danika White. Current interns are Summer Bolton, Chris Carrico, Andrew Dorris, Andrea Flinchum, Jaclyn Green, Colin Howells, Nicole Koestel, Whitney Logan and Erin Westfall. Imagewest won awards in the following categories: business card -- Zachary Kafoglis, Bowling Green attorney; brochure -- WKU Career Services; direct mail -- First Amendment First, WKU School of Journalism and Broadcasting. The Professional Marketing Association began in 1992 to provide networking opportunities for marketing professionals in the Bowling Green-Warren County area. The fifth annual PMA Markie Awards were held at the Holiday Inn University Plaza Hotel. Imagewest provides students with real world agency experience and allows students to further develop their skills and enhance their portfolio giving them a competitive edge as they enter the workforce. Imagewest operates year round and offers a variety of services such as graphic and web design, news releases, special event planning, focus group sessions, oversized large-scale printing and much more. Imagewest began in January 2004 and is located on WKU’s campus in the Mass Media and Technology Hall room 333. Any revenue generated goes directly back into the School of Journalism and Broadcasting to cover expenses such as equipment, scholarships and educational travel. Imagewest is part of the School of Journalism and Broadcasting’s Center for 21st Century Media Program of Distinction, which is approved and funded by Kentucky’s Council on Post-Secondary Education Regional Excellence Trust Fund. More information is available online at www.wku.edu/Imagewest. More WKU news is available at www.wku.edu. If you’d like to receive WKU news via e-mail, send a message to WKUNews@wku.edu. For information, contact Heather Garcia or Andrea Flinchum at (270) 745-8915.
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