WKU News & Events

March 22, 2002

WKU Public Radio Hosts Cambodian
Radio Station Managers

Bowling Green, Ky. - The Public Radio Service of Western Kentucky University will continue to promote democracy worldwide by hosting 10 Cambodian radio station managers for a two-week training session.

The International Journalism and Media Management Training Program at Western provides media professionals from around the world the opportunity to work with some of the best and the brightest in American journalism today. The Cambodian management session starts April 1, 2002.

Participants will be exposed to a wide range of practices and theory that will enable them to build businesses that can survive in local economies while providing model levels of public service. After reviewing the general functions of broadcast management, trainees will have intensive instruction in the following areas: Broadcast Programming, News and Information Programming, Structure of a Radio Station, Advertising, Pricing & Sales Principles, Production and Creativity, Station Promotion and Station Identification, and Ethics and Law in Broadcasting.

During the two-week course, staff from Western's Public Broadcasting and faculty from both the School of Journalism and Broadcasting and the Gordon Ford College of Business will provide the backbone for the program, supplemented by experienced outside trainers and media professionals.

The multi-year project is a collaboration between WKU's Public Broadcasting and Internews® Network, an international non-profit organization that supports open media worldwide and is responsible for training more than 16,000 journalists in emerging democracies in the past decade. This partnership allows the organizations to draw on their strengths and pool their resources to create a one-of-a-kind training program. WKU faculty, staff and students are involved in every aspect of the project.

Indonesian radio journalist and station managers received training the fall of 2001 with a follow-on session in February 2002. Cambodian radio journalist will come to Bowling Green for a three-week session in May 2002.

Sen. Mitch McConnell (R-Ky.) recognized the collaborative possibilities of Western and Internews and was instrumental in bringing the partners together and in securing the initial funding for the creation of this program. The current program is funded by a $2 million grant administered through the United States Agency for International Development (USAID).

For more information, contact Jerry Barnaby, 1-800-599-2424, or visit the web site: www.wkyu.org.

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