November 21, 2000

'Engines Of Change' Theme For Global Automotive Conference

Bowling Green, Ky. - "Engines of Change: Get Used to Higher RPMs or Stall Out" will be the theme of the Global Automotive Conference 2001.

The "Engines of Change" for GAC 2001 will be e-commerce and its momentum in the automotive industry. Ford Motor Company will co-sponsor the event, scheduled for April 25-27 at the University Plaza Hotel and Convention Center in Bowling Green.

Now in its second year, the Global Automotive Conference serves as a venue where middle managers of assemblers, suppliers and service providers interact with practitioners and discuss emerging trends. GAC 2001 will focus on four areas:

· The effect e-commerce will have on the relationship between OEM's (original equipment manufacturers) and suppliers;
· The avenues suppliers can use e-commerce to achieve a competitive advantage;
· The role e-commerce will play in global market and workforce development;
· Emerging "e-technologies."

GAC 2001 is administered by Western Kentucky University's Office of Global Business and Entrepreneurship and San Diego State University's Center for International Business and Education Research.

Registration fee is $295 before April 13. After that date, the fee will be $395. For information or to register, visit the GAC website at www.gac.ky.net or call the Office of Global Business and Entrepreneurship at (270) 745-6481 or 1-800-604-8971.