January 26, 2000

Bowling Green, Ky. -- The Global Automotive Conference 2000, sponsored by Western Kentucky University and co-sponsored by leading automotive companies, will be held March 28-30 at the University Plaza Hotel and Convention Center in Bowling Green.

GAC 2000 is a must-attend conference for managers in all departments and is an excellent means to acquire essential survival skills needed for the highly competitive, ever-changing, global automotive industry. In addition, the event provides networking opportunities with all levels of management from the automotive industry.

The program features sessions on E-commerce, modular integration, supply chain management, strategic alliances and international trade issues. Speakers from automakers and Tier 1 suppliers will present their firms' strategies and give insight on how they manage the obstacles they have encountered and the action taken to implement efficient and effective solutions.

Highlighting the conference will be the Supply Chain Management Simulation that will allow all participants to learn from each other by working and solving problems side by side.

Bowling Green, located in the heart of a rapidly growing center for automotive activity, has become a "little Detroit" leading to major economic growth potential for the region. With the proposed Kentucky TriModal Transpark, a modern industrial/business park with an international class airport as the centerpiece, WKU Office of Global Business and Entrepreneurship plans to be a valuable partner and resource for the industry.

To learn more about attending the GAC 2000 or event sponsorship, visit the GAC 2000 website at <www.gac.ky.net> or contact Raja Bhattacharya at WKU Office of Global Business and Entrepreneurship at (270) 745-6864.