Media Relations

Author: Date: Tuesday, April 12th, 2011

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Responding to a study in the British Medical Journal showing one in 10 cancers in men and one in 33 in women across Western Europe are caused by drinking, Chris Sorek, Chief Executive of alcohol awareness charity, Drinkaware Says: "We know people are often surprised to hear there is a link between alcohol and cancer - Drinkaware research shows under a third (30%) of adults are aware that mouth cancer can be a serious consequence of drinking to excess.* Today's findings in the British Medical Journal are a startling reminder that drinking too much alcohol can have a range of detrimental effects on people's health.

They also confirm the importance of making consumers aware of the health risks associated with drinking to excess. "Making sure people know about units and the number of them in their favourite drinks is an important step to helping them keep track of their drinking. And understanding the daily unit guidelines of 2-3 units for women and 3-4 units for men will help people make healthy decisions about their drinking which reduce their risk levels. *Drinkaware's annual KPI survey, conducted by Ipsos MORI Social Research Institute.

Data are based on a total of 4164 interviews conducted amongst UK adults between 14th October and 19th November 2010. Data are also weighted to be representative of the UK in terms of gender, age, work status and ethnicity.

Source: Drinkaware