Western Kentucky University

Media Relations

Society for Healthcare Strategy & Market Development Conference 2012

Terri Flood, marketing coordinator for WKUHS attended the Society for Healthcare Strategy & Market Development conference September 18 - 22 in Philadelphia, PA. The Connections 2012 conference brought together healthcare leaders from various hospitals, large systems and other healthcare entities. The conference focus was all about ROI-Return on Ideas, which included innovative programming ideas, effective marketing strategies, improving the patient experience and improving organization culture.

Conference attendees:

  • Received information on current healthcare strategy trends, issues, and best practices.
  • Learned valuable lessons from experts in healthcare communications, marketing, physician relations, planning, and public relations.
  • Network with colleagues from around the country.
  • Viewed the latest marketplace solutions at the SHSMD cutting-edge Exhibit Hall.


The 2012 keynote speakers included:

Ari Fleischer, Former White House Press Secretary/Spokesperson, Political Analysts, CNN and Communication Expert

Michael Useem, Director of the Center for Leadership and Change Management, Wharton School, University of Pennsylvania

Thomas Goetz, Editor Wired Magazine, Author, The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine.

Categories
All News  Now Viewing Category: All
School of Journalism & Broadcasting
CEBS
Media Relations
Academic Affairs
Augenstein Alumni Center
Instruments of American Excellence
Transportation
Emergency Preparedness
Police
Department of Music
Department of Theatre & Dance
Library News
Office of Sustainability
Office of International Programs
Office of Research
Ogden News
PCAL
WKU Greeks News
WKU Parent and Family Weekend
Parent's Association
Student Activities and Organizations
Scholarships Student Financial Assistance
Student Government Association News
Van Meter Auditorium
Teaching News
The Symphony at WKU
Study Abroad
Student Research Council
Student Employment
WKU Joint Admissions
International Student Office
Human Resources News
Cultural Enhancement Series
CHHS News
The Confucius Institute
Campus Activities Board
GFCB
WellU
The Carol Martin Gatton Academy of Mathematics and Science in Kentucky
Development and Alumni Relations
Downing University Center
Health Services
Hardin Planetarium
News from The Center for Gifted Studies
Student Financial Assistance
Downing Museum
Etown & Fort Knox
Facilities
Employee Wellness
Latest Headlines
Featured Articles
 Last Modified 7/23/13