Skip to main content
Skip to main content

Media Relations

Jeff Rose attends KMGMA conference

Jeff Rose, associate director at WKU Health Services attended the Kentucky Medical Group Management Association (KMGMA) 2012 Annual Spring Conference May 24 - 25 in Lexington, Kentucky.

Pre-conference workshop

Local Chapters: Keeping them legal.  This session was lead by Steve Dickens, JD. This workshop provided a thorough overview of what MGMA expects from their state and local chapters.  Jeff learned about some of the specific responsibilities he has as the secretary of the Barren River KMGMA chapter.  For example, some of the annual business filings with the Kentucky Secretary of State as well as the annual tax filing with the IRS.  An action item that Jeff noted, is his need to review the bylaws and policies for the Barren River KMGMA chapter.


Educational Sessions Attended:

The Future of Healthcare by Deborah Walker Keegan

  • This presentation was heavy on the doom and gloom and light on practical advice.  There was a heavy emphasis on the shifts in reimbursement away from fee-for-service.  Several demonstration projects were highlighted and touted as the future of how providers will be reimbursed for services.  There was also a heavy emphasis on how primary care will become more integrated with other service settings across the continuum of care.  This presentation made Jeff more aware of some of the national trends, however he does not foresee any of the trends having a significant impact on Health Services in the next three years.


Planning for the Future: Adapting for Maximum Performance, by Marc Halley

  • This presentation also looked at many of the national trends, however it provided more practical advice on how primary care settings are proactively responding to health care changes.  The biggest takeaways for Jeff included the concept of primary and secondary roles within a medical practice.  The primary roles are the provider, the clinical support staff and the receptionist.  Everyone else is a secondary role and should be doing everything possible to support the “productivity zones” within the practice because that is where the money is made and those roles are the primary shapers of the customer experience.  It was intresting to note, that the presenter recommended clinical support staff stay with the same provider rather than rotating providers and that their job duties be streamlined to make the provider as efficient as possible.


Understanding & Implementing ICD-10, Administrative Simplification and HIPAA Privacy, Robert Tennant.

  • This presenter works for the National MGMA office.  Jeff is activley following the developments in this areas, so there was not any new information discussed.  One interesting suggestion was to wait to send staff to ICD-10 training until about six months prior to the implementation date because the beginning keeps getting moved forward in the calendar.


State laws and regulations that will impact your practice: Kentucky Legislative Update by Cory Meadows

  • This was a concise overview of Kentucky’s recent legislative sessions and specific legislation that was proposed as well as enacted.  The biggest portion of the discussion focused on HB1 and how this would impact medical practices.  The general consensus is that there are too many unknowns at this point but that the KY Board of Medical Licensure is in the process of developing the regulations that will provide the specifics for how practices will comply with the new laws.  KY MGMA will have a webinar in early July that will provide an update based on the KBML regs.  Cory is an attorney that works for the KMA.  It was interesting to hear about the legislative session from his perspective.


The Value of Physician Involvement in Social Media by Jamie Verkamp

  • This was an informative presentation that built a compelling case for medical practices use of social media.  Jamie was a dynamic speaker and did a nice job of offering concrete examples as well as links to further information on topics that were presented.  There was a good balance of cautionary tales as well as stories of how some practices have been able to leverage social media tools to engage current and potential patients.
All News  Now Viewing Category: All
Glasgow News
School of Journalism & Broadcasting
WKU Regional Campuses
Kinesiology, Recreation & Sport
Housing & Residence Life
Media Relations
Academic Affairs
Augenstein Alumni Center
Instruments of American Excellence
Emergency Preparedness
Department of Music
Department of Theatre & Dance
Library News
Office of Sustainability
Office of International Programs
Office of Research
Ogden News
WKU Parent and Family Weekend
Parent's Association
Student Activities and Organizations
Scholarships Student Financial Assistance
Student Government Association News
Van Meter Auditorium
Teaching News
Study Abroad
Student Research Council
Student Employment
WKU Joint Admissions
International Student Office
Human Resources News
Cultural Enhancement Series
The Confucius Institute
Campus Activities Board
The Gatton Academy of Mathematics and Science in Kentucky
Development and Alumni Relations
Downing Student Union
Health Services
Hardin Planetarium
News from The Center for Gifted Studies
Student Financial Assistance
Downing Museum
Etown & Fort Knox
Employee Wellness
Latest Headlines
WKU wins Hearst Intercollegiate Photojournalism Competition for 23rd time

WKU’s School of Journalism and Broadcasting has won the Hearst Journalism Award Program’s Intercollegiate Photojournalism Competition for the 23rd time in the past 28 years.

Gabbi Doolin Memorial Scholarship Fund Established

The memory of Gabbi Doolin will live on forever through the establishment of the Gabbi Doolin Memorial Scholarship Fund, administered through the College Heights Foundation at WKU.

Parking and Traffic Changes

March 24th - 26th

Featured Articles
Vic Richey to Discuss Leadership in Upcoming Lecture
WKU Learn and Earn Program

The Learn and Earn program at WKU partners with area companies and businesses to employ both traditional and non-traditional college students thus helping meet their company production goals. For more information, visit

Construction webcams available to view construction

Construction webcams are now in place so you can watch the progress of Hilltopper Hall and the Southwest and Northeast Hall connectors online: - images are uploaded from 5 am-5 pm.

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 Last Modified 9/24/14