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Western Kentucky University

Minor in Digital Advertising


Curriculum requirements effective for students in catalog year fall 2015 and thereafter.

The minor in digital advertising (reference number 351) requires 24 hours of course work and is appropriate for students interested in developing a better understanding of advertising utilizing emerging digital communication technologies. Students pursuing the minor will complete a core group of six classes and then select two electives.

Required core courses:   (18 hours) (Prerequisite classes are listed in parenthesis.)

SJB 101 Understanding Media (3)

SJB 102 Media Content (3)

SJB 210 Software Studio for Designers (3)  

AD 240 Advertising in a Digital World  (3) (SJB 101 and 102 or permission of instructor.)

AD 330 Branding (3) (AD 300 or permission) (fall junior year)

AD 349 Advertising Media  (3) (AD 300 or permission of instructor)


Choose two electives from this list (6 hours)

IXD 320 User Experience Design (3) (SJB 210, AD 240)

SJB 330 Interactive Design (3) (SJB 210)

SJB 340 Programming for Media Platforms  (3)

MKT 331 Social Media Marketing  (3) (MKT 220)

MKT 328 Marketing on the World Wide Web  (3) (MKT 220)

PR 355 Fundamentals of PR (3) (SJB 101,102, 103, JOUR 202)

 

Curriculum requirements effective for students in catalog years fall 2010 through summer 2015.

The minor in digital advertising (reference number 351) requires 24 semester hours of course work and is appropriate for students interested in developing a better understanding of advertising utilizing emerging digital communication technologies. Students pursuing the minor will complete a core group of six classes and then select one track from the areas of branding, interactive advertising design, or print advertising design.

Core courses include: BCOM 201, JOUR 202, MKT 220, JOUR 232, 341, 340. Advertising minors selecting the branding track are required to take JOUR 346 and 349. Minors who select the interactive advertising design track are required to take JOUR 344 and 348. Minors that choose the print advertising design track are required to take JOUR 345 and either JOUR 343 or ART 331.

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Note: documents in Word format (DOC) require Microsoft Viewer,
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Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
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Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
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 Last Modified 5/4/15