- Scholarships & Grants
- Student Organizations
- Student Media
- Ky. High School Media Institute
- Library Resources
- Student Internships/Jobs/Fellowships
- Position Openings
- Lab/Equipment Checkout Hours
- Summer Workshops
- Fleischaker-Greene Scholars in First Amendment Studies
- John B. Gaines Family Lecture Series
- Student Projects
BROADCAST COMMUNICATION (update 5/13)
BCOM 185 INTRODUCTION TO BROADCASTING 3 HOURS
A survey of, and introduction to, the foundation, characteristics and current operating practices of broadcasting stations in the United States.
BCOM 201 PROCESS AND EFFECTS OF MASS COMMUNICATION 3 HOURS
An in-depth study of the theoretical foundations for analyzing mass communication messages, channels, institutions, audiences and salient effects. Provides overview of research-based scholarly conceptions of mass media roles and functions for individuals and groups.
BCOM 261 BASIC RADIO PRODUCTION 3 HOURS
Prerequisite: Either BCOM 185 or BCOM 201.
Designed to introduce students to the operation of radio studio equipment and general station operation. Practical experience producing various types of radio broadcast material. Lecture and lab.
BCOM 264 DIGITAL VIDEO PRODUCTION AND DISTRIBUTION 3 HOURS
Designed for non-broadcasting majors, this course includes the basics needed to shoot, edit and distribute video productions in the digital realm. Acquisition will concentrate on lighting, composition and audio for the digital world. Editing and graphics will be explored using non-linear programs, and distribution will focus on CDs, DVDs and web streaming. Course Fee
BCOM 265 BASIC BROADCAST NEWS 3 HOURS
Prerequisite: Either BCOM 185 or BCOM 201 or JOUR 201. An introduction to the theory and practice of broadcast news writing styles for radio and TV. Includes analyzing and editing news information with initial exposure to broadcast news announcing on the student radio station WWHR-FM.
BCOM 266 BASIC TELEVISION PRODUCTION 3 HOURS
Prerequisite: BCOM 185 or BCOM 201 or permission of instructor.
Designed to introduce students to the operation of television field and studio equipment and general station operation. Practical experience producing various types of television broadcast and non-broadcast video material. Lecture and lab. Course Fee
BCOM 300 AMERICAN POPULAR ARTS 3 HOURS
Prerequisite: BCOM 201 or JOUR 201
Provides a balanced and comprehensive coverage of the major manifestations of popular mass-mediated arts. Critical examination seeks to reveal the actual and potential values of contemporary 'middle culture.' Areas to be investigated in detail include movies, popular music, magazines, books, television, radio and related communication channels.
BCOM 301 MASS COMMUNICATION LAW AND ETHICS 3 HOURS
Prerequisite: PS 110 and either BCOM 201 or JOUR 201. An overview of concepts basic to the freedom of expression. Consideration, through case study and attention to topical problems, of limits on the freedom of expression, including various means of regulation: ethics, law and other social controls. Emphasis on broadcasting applications.
BCOM/THEA 303 ACTING FOR THE CAMERA (SEE THEATRE DEPT.) 3 HOURS
A fundamental approach to auditioning and acting for the camera.
ENG 309 DOCUMENTARY FILM (SEE ENGLISH DEPT.) 3 HOURS
Prerequisites: ENG 200. Introductory study of Documentary film and theory with special attention to the genre's complex reception as "non-fiction" in diverse social and cultural contexts. Among the forms to be studied are the essay-film, cinema verite, reportage, and mockumentary. Will include a film viewing lab.
BCOM 325 SURVEY OF WRITING FOR TELEVISION, RADIO 3 HOURS
Prerequisite: Either BCOM 185 or BCOM 201.
A survey of television and radio as media for the writer and the forms of writing prevalent in the two media. Survey of, and practice in, techniques for writing commercials, public service, news, sports, interviews and dramatic segments. Introduction to the production elements involved in writing for television and radio. Course Fee
BCOM 326 TELEVISION AND RADIO PERFORMANCE 3 HOURS
Prerequisite: BCOM 266.
The fundamentals and principles of communicating as performer on-microphone and on-camera, including voice improvement and image projection as well as exercises in the types of performing prevalent in radio and television. Lecture and lab. Course Fee
BCOM 328 BROADCAST WEATHER GRAPHICS 3 HOURS
Prerequisites: BCOM 185, 201, GEOG 121
Creation and practical use of weather graphics to formulate a forecast. Data accumulation and effective communication of weather events to a radio/television audience. Course Fee
BCOM 329 BROADCAST WEATHER DATA 3 HOURS
Prerequisites: BCOM 185, 201, GEOG 121
The use of broadcast satellite and broadcast radar products in weather prediction, emphasizing image interpretation. Advanced analysis of broadcast meteorological case studies related to broadcast weather forecasting problems and severe weather events. Course Fee
BCOM 335 NEWS DISCOVERY AND SELECTION 3 HOURS
Prerequisite: BCOM 265.
Gathering news through active news discovery; advance planning, enterprising and prioritizing stories based on criteria of newsworthiness and consequence. Some off-campus travel.Course Fee
BCOM 350 SCRIPTWRITING FOR FILM & TELEVISION 3 HOURS
Prerequisites: BCOM 271 or FILM 201 or BCOM 325
Story structure, dialogue, characterization and other elements important in scriptwriting for television and motion pictures.
BCOM 360 ELECTRONIC MEDIA PROGRAMMING/RESEARCH 3 HOURS
Prerequisite: BCOM 301 or instructor's permission.
Exposure to full range of broadcast programming options and research concerns. Marketplace and managerial aspects of format design and audience analysis are presented and discussed to reveal the essential nature and role of electronic mass media services.
BCOM 361 ADVANCED RADIO PERFORMANCE 3 HOURS
Prerequisite: BCOM 261.
An advanced production course in radio broadcast programming and personality development. Integrated work on WWHR-FM radio. Projects include weekly air shifts, digital production and editing work, remote broadcasts and involvement in overall station operations. Lecture and lab.
BCOM 365 INTERMEDIATE BROADCAST NEWS 3 HOURS
Prerequisite: BCOM 335.
An intermediate approach to the principles and practice of collecting, writing, editing and announcing the news by means of radio and television. Lecture and lab. Course Fee
BCOM 366 VIDEO EDITING, AESTHETICS AND TECHNIQUES 3 HOURS
Prerequisite: BCOM 266 or FILM 201 or permission of instructor
Editing as a practical experience and as the final tool for the visual storyteller's message. Editing systems include Avid and Final Cut Pro. Work with original material in editing situations that incorporate computer graphics and 3-D animation. Discussion and analysis of editing decisions considering ethics, philosophy, timing and aesthetics. Lecture and lab. Course Fee
BCOM 367 FIELD PRODUCTION 3 HOURS
Prerequisites: BCOM 266 and BCOM 366 for majors in broadcasting BCOM 366 for majors in film.
Study of, and practical experience in, single-camera field acquisition. Techniques of lighting, audio, talent and environment manipulation, as they apply to both film and video, are examined in the context of shooting for the edit. Employs advanced editing tools in developing skills by students through use of time code, Avid systems and DVE units. Course Fee
BCOM 368 NEWS VIDEOGRAPHY AND EDITING 3 HOURS
Prerequisite: BCOM 265 and 266 for Broadcasting majors; JOUR 261 for News/Editorial and Photojournalism majors.
A study of, and practical experience in, field techniques of videography and editing procedures and practices as they pertain to television news and documentaries. Emphasis is on digital video and nonlinear editing for electronic news gathering (ENG) for commercial and noncommercial television news programs. Course Fee
BCOM 369 COOPERATIVE EDUCATION IN BROADCAST COMMUNICATION 3 HOURS
Prerequisite: 18 hours in the major, permission of sequence coordinator.
Appropriate supervised work with a cooperating organization, defined as a licensed radio or television station, cable television or production facility.
BCOM 376 FILM PRODUCTION FOR TELEVISION 3 HOURS
Prerequisite: BCOM 264 for non-majors; BCOM 367 for Broadcast majors.
Advanced work in the creative and technical aspects of filmmaking for television. Practical applications of cinematography in the professional 16 mm format. Program material will include television commercials, music videos, experimental, documentary and made-for-TV movies. Lecture and lab. Course Fee
BCOM 378 FILM ANIMATION 3 HOURS
Students learn the basics of producing animated motion pictures by experimenting with a variety of techniques and methods. Also included is a history of the animated film as an art form.
BCOM 379 PRODUCING FOR VIDEO AND FILM 3 HOURS
Prerequisite: BCOM 366
Structured to offer students a strong foundation in producing film and television programs. Includes developing ideas, conceptualizing, script evaluation, proposal writing, fund raising, budgeting, scheduling and business management.
BCOM 380 INTERMEDIATE POST PRODUCTION 3 HOUR
Prerequisites: BCOM 366
Continued instruction in post-production techniques and technologies. Includes image manipulation, non-linear editing, audio post, visual effects and compositing, with a strong web component. Lecture and lab. Course Fee
BCOM 385 BROADCAST COMMERCIAL SALES 3 HOURS
Prerequisite: Junior standing.
A study of the marketing principles, problems and techniques of producing revenue for broadcast radio and television through the sale of commercial time. Students are involved in role-playing as well as the preparation and oral presentation of a final marketing project.
BCOM 401 HISTORY OF BROADCASTING IN AMERICA 3 HOURS
Consolidates and interrelates the major historical factors in the development of broadcast mass communications in America; provides perspective on the creation, adaptation and diffusion of radio and television in relation to other mass media.
BCOM 461 RADIO WORKSHOP 1 HOUR
(May be repeated twice for additional credit.) Prerequisites: BCOM 361 and instructor's permission.
A radio production and management course for students with a continuing desire to contribute to the on-air operation of WWHR or for students involved in WWHR staff/management positions. Course work involves practical application of radio production and management skills in the areas of entertainment and news.
BCOM 465 ADVANCED BROADCAST NEWS 3 HOURS
Prerequisites: BCOM 365 and BCOM 368.
The capstone course in writing, editing, announcing and producing radio and television news reports. Producing, anchoring and reporting for the student television newscast is required. Students also analyze the job market and produce a resume tape for employment. Lecture and lab. Course Fee
BCOM 466 DIRECTING FOR TELEVISION AND FILM 3 HOURS
Prerequisites: BCOM 367and 379.
Professional level directing course for film/video production majors. Structured to offer students a thorough knowledge of and experience in directing single and multi-camera productions. Emphasis on live, video tape and film programs for broadcast and non-broadcast applications. Lecture and Lab. Course Fee
BCOM 467 BROADCAST WORKSHOP 1 HOUR
(May be repeated twice for credit in additional topics.)
Prerequisite: Instructor permission.
An intense study of a specific production or news skill generally required of broadcasting personnel. These skills will be identified and studied through discussion and application. Various production-related topics include television lighting, television graphics, electronic news gathering (ENG), commercial spot production, industrial applications, scenic design and construction, radio/TV sports announcing, and others.
BCOM 480 ADVANCED POST PRODUCTION 3 HOURS
Prerequisites: BCOM 380
Advanced instruction in post-production techniques and technologies. Focuses include non-linear editing, advanced visual effects and compositing, DVD authoring, encoding for mobile applications, and web video and animation. Course Fee
BCOM 481 PROBLEMS IN MASS COMMUNICATION 3 HOURS
Prerequisite: Permission of the instructor.
Course offers the student the chance to pursue an independent study in a number or areas including radio, television, cinematography and broadcast news.
BCOM 482 TELEVISION PROGRAM PRODUCTION 3 HOURS
Prerequisites: BCOM 367, 380, 466
Capstone of television production sequence. Culminates in portfolio, which entire production faculty evaluates. Projects, accompanied by complete production books, may target commercial and/or non-commercial outlets for both film and video. Program produced should reflect skills acquired in all previous production courses and serve as anchor of student's sample reel. Course Fee
BCOM 485 BROADCAST OPERATIONS AND MANAGEMENT 3 HOURS
Prerequisite: 2nd semester junior standing or senior standing.
A study of the programming, operation and management practices and problems related to broadcast radio and television stations in the United States, as well as industry codes and regulatory requirements from governmental agencies.
BCOM 491 INTERNSHIP 3 HOURS
Prerequisites: 18 hours in the major, permission of sequence coordinator.
Professional-quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow-up will consist of student reports and evaluation.
FILM 201 Introduction to the Cinema. 3 HOURS
A study of the basic elements and techniques of the film medium, designed to increase the student’s understanding and appreciation of the motion picture both as a communication medium and as an art form. A number of film masterpieces will be viewed and analyzed. Lecture and lab.
FILM 369 Introduction to World Cinema. 3 HOURS
Prerequisite: FILM 201 or permission of instructor.
Examines cinema in several regions including China, India, Europe, Middle East, Africa, and Latin America. Viewing of representative films accompanied by background readings on history/culture.
FILM 399 Special Topics in Film. 3 HOURS
A detailed study of special topics in Film.
FILM 482 FILM PRODUCTION WORKSHOP. 2 HOURS (3 HOURS effective spring 2014)
Prerequisite: FILM 201.
Intensive, hands-on workshop in the production of short-form cinema. Specific focus of study to be determined in consultation with instructor. Emphasis on techniques and strategies relevant to producing independent film and video. May be repeated three times for additional credit.
FILM 483 FILM STUDIES SEMINAR. 2 HOURS
(SUSPENDED effective spring 2014)
Prerequisite: At least 18 hours completed in the film major and senior standing.
Intensive study in an area of film history, theory, and genres. Specific focus of study to be determined in consultation with instructor. Emphasis on independent research and writing. May be repeated once for additional credit.
FILM 485 SENIOR SEMINAR. 1 HOUR
(SUSPENDED effective spring 2014)
Prerequisite: Film majors with senior standing.
Synthesis and assessment of complete field of study for film majors, including exploration of career and graduate studies opportunities.
FILM 486 FILM STUDIES CAPSTONE. 3 HOURS
(effective spring 2014)
Prerequisites: Major in film and senior standing
A senior capstone experience synthesizing and assessing the complete field of study for film majors. Emphasis on independent research and writing. Includes an exploration of career and graduate study opportunities as well as intensive research and analysis within a single area of film studies.
JOUR 131 DIGITAL PHOTOGRAPHY 3 HOURS
Introduces non-photojournalism majors to the processes and aesthetic values of digital photography, including light, composition, content and ethics. Concepts applied through hands-on projects. Students must bring digital camera to first class meeting. Lecture/lab. (lab fee)
JOUR 154 NEW MEDIA LITERACY: EXPLORATIONS IN PARTICIPATORY CULTURE 3 HOURS
Develops a framework to access, analyze, evaluate, create and interact with messages in a variety of digital forms, including social media. Restricted to majors/minors outside the School of Journalism & Broadcasting. GEN ED C/GE
JOUR 201 MEDIA AND SOCIETY 3 HOURS
A study of newspapers, radio and television, magazines, public relations, advertising and allied topics. Includes consideration of communication theory, current practices, history, involvement of minorities and women, legal restrictions, ethics, government press relations and career opportunities.
JOUR 202 INTRODUCTION TO MEDIA WRITING 3 HOURS
Writing for print, online, and broadcast media and public relations with primary focus on news writing. Accuracy, responsibility, clarity, style and structure techniques emphasized. Course Fee
JOUR 231 INTRODUCTION TO PHOTOJOURNALISM 3 HOURS
Introduces photojournalism majors to the technical, aesthetic and ethical aspects of digital photography through weekly projects. Adjustable digital SLR camera required. Must bring camera to first day of class. Course Fee
JOUR 232 ELECTRONIC TECHNOLOGIES FOR JOURNALISM 3 HOURS
Prerequisite: Must be enrolled as in a major in the School of Journalism & Broadcasting
A hands-on introduction to computer programs and technologies used by journalists and other media practitioners to collect, process, analyze and publish information. Course Fee
JOUR 261 INTRODUCTION TO MULTIMEDIA 3 HOURS
Prerequisites: JOUR 231 (Photojournalism majors); JOUR 131 (non-majors)
Journalistic storytelling on the Web and other forms of electronic communication using photographs, words, audio, video, screen design, and navigation. Weekly asignments require transportation, digital SLR camera, audio recording device, and external hard drive. Course Fee
JOUR 300 RESEARCH IN ADVERTISING AND PUBLIC RELATIONS 3 HOURS
Prerequisites: JOUR 201 and JOUR 202 and MKT 220 and either JOUR 341 for ad majors or JOUR 355 for PR majors; and a statistics course: ECON 206 or SOC 300 or MATH 183, PSY 301, or AMS 271.
Prepares students to perform and supervise preliminary research in advertising and public relations environments. Includes consumer analysis, media tracking, attitude measurement, copy testing, online research and evaluation of externally supplied research.
JOUR 301 PRESS LAW AND ETHICS 3 HOURS
Prerequisites: JOUR 201 and 202, Junior standing, or permission of instructor.
An in depth study of concepts basic to freedom of expression, with emphasis on libel, privacy, free press and fair trial guidelines, access to government information, and obscenity. Attention is given to attendant ethical considerations.
JOUR 302 INTERMEDIATE REPORTING 3-HOURS Note: first course offering fall 2009
Prerequisites: JOUR 201, 202
Reporting and writing for print and online media. Emphasis on using journalistic style and grammar, interviewing and writing news stories on a range of topics including governmental affairs Course Fee
JOUR 323 NEWS EDITING 3 HOURS
Prerequisites: JOUR 202
A course of basic instruction in copy editing and headline writing, as well as an introduction to picture handling, cutline writing, and the use and abuse of the language.
JOUR 325 EDITORIAL AND FEATURE WRITING 3 HOURS
JOUR 325 FEATURE WRITING 3-HOURS Prerequisites: JOUR 302, 323 or permission of instructor.
A professional reporting course that teaches feature writing and marketing of feature articles for magazines and newspapers. Course Fee
JOUR 333 LIGHTING TECHNOLOGIES 3 HOURS
Effective spring 2009 Prerequisites: JOUR 231, 261
Lighting techniques used in the studio and on-location applied through weekly portrait, feature, and picture story assignments. Discussion includes interviewing techniques and ethics. On-location lighting equipment and digial SLR camera required.Course Fee
JOUR 334 PHOTOJOURNALISM: PICTURE STORIES 3 HOURS
Prerequisites: JOUR 336
Extensive use of the multiple-picture project to develop skills in visual storytelling, caption writing, and ethics. Digital SLR camera, compact flash cards, and external hard drive required. Course Fee
JOUR 336 PICTURE EDITING 3 HOURS
Prerequisites: JOUR 333 (Photojournalism majors); JOUR 131, 232 (non-majors), or permission of the instructor.
A study of the process of making informed and ethical decisions concerning the publication of photographs.Topics includes picture choice, design, and photo management.Course Fee
JOUR 340 CREATIVE STRATEGY AND COPYWRITING 3 HOURS
Prerequisites: JOUR 341.
Aids students in developing skills in creative strategic thinking and in writing advertising copy for a variety of media including magazines, newspapers, television, radio and the Internet. Course Fee
JOUR 341 PRINCIPLES OF ADVERTISING 3 HOURS
Prerequisites: JOUR 201 and 202 (for SJ&B majors).
A survey course in the fundamental principles and practices of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics.
JOUR 343 PRINT DESIGN, PRODUCTION AND TYPOGRAPHY 3 HOURS
Prerequisites: JOUR 201, 202 and 232 or successful completion of final exam in JOUR 232.
Introduction to practical and creative aspects of designing and preparing materials for print media. This computer-aided course includes design, layout and typography for preparing newspaper, magazine, advertising and promotional publications materials for various print processes. (Course Fee
JOUR 344 ADVERTISING IN A DIGITAL WORLD 3 HOURS
Prerequisite: JOUR 341 or permission of instructor.
Theory and practice of incorporating new technology into advertising campaigns. Emphasis on advertising strategy development utilizing interactive technology and computer presentation skills.Course Fee
JOUR 345 COPYWRITING AND LAYOUT 3 HOURS
Prerequisites: JOUR 343 and a satisfactory rating on a portfolio review.
A practical course in the creation of advertisements for print and broadcast media. Includes considerations of audience, product or service, theories, practices and appeals. Course Fee
JOUR 346 ADVERTISING ACCOUNT PLANNING 3 HOURS
Prerequisite: JOUR 300 or permission of instructor. Advertising minors may substitute MKT 220 for JOUR 300.
Designed to provide information and discussion on campaign strategy development in an advertising agency setting. Advertising campaigns today may integrate advertising, sales promotion, direct marketing and public relations.
JOUR 348 INTRODUCTION TO INTERACTIVE MEDIA
Study and creation of interactive advertising, using current software programs. Develop interactive ads for Web and mobile applications. Cover aesthetic and technical aspects of design and production, business process and working in teams to produce Web-based products. Course Fee
JOUR 349 ADVERTISING MEDIA 3 HOURS
Prerequisite: JOUR 300. Advertising minors may substitute MKT 220 for JOUR 300.
Study and evaluation of principal advertising media, including newspapers, magazines, trade publications, radio, television and outdoor. Includes consideration of media and audiences, media rates, budgeting, negotiating, scheduling and evaluations.
JOUR 354 INTERNATIONAL PUBLIC RELATIONS 3 HOURS (fall only)
Prerequisite: Junior standing.
Issues and processes relating to the practice of international public relations, including international public relations campaign and business styles.
JOUR 355 FUNDAMENTALS OF PUBLIC RELATIONS 3 HOURS
Prerequisites: JOUR 201 and 202 (for SJ&B majors), typing skill.
Introduction to principles, practices and theory of public relations. Provides basic understanding of role played by PR in society; historical, ethical and sociological foundations of PR; and tasks and functions performed in organizations by those responsible for managing and implementing PR activities.
JOUR 358 PR WRITING AND PRODUCTION 3 HOURS
Prerequisite: JOUR 232, 355. Writing and production of print and electronic messages to achieve organizational objectives. Includes writing styles appropriate for various media and publication design strategies to achieve public relations goals. Course Fee
JOUR 362 WEB NARRATIVES 3 HOURS
Prerequisite: JOUR 334
Web-based narratives course involving weekly assignments using photography, audio, and video. Web ethics explored. Transportation, digital SLR camera, external hard drive, and audio equipment required. Course Fee
JOUR 421 AMERICAN PRESS HISTORY 3 HOURS
Major events and personalities in the development of print and electronic journalism, advertising and public relations from Gutenberg to the present, with future projections. Includes consideration of involvement of minorities and women. Analysis of contemporary journalism in the context of its history.
JOUR 422 CURRENT ISSUES IN MASS COMMUNICATION 3 HOURS
Prerequisite: 18 hours of journalism for journalism majors.
A senior level seminar designed as a capsule course for journalism students focusing on a variety of topics including, but not limited to, access to the media, protection of confidential sources, objectivity, fairness, the media influence on the decision making process, and the new technology. Capstone course for the mass communication major.
JOUR 426 ADVANCED REPORTING 3 HOURS
Prerequisite: JOUR 325
Designed to produce for publication in-depth news reporting, including reporting on government affairs, using interviewing, observation and public records research skills coupled with computer assisted reporting. Capstone course for news/editorial curriculum. Course Fee
JOUR 427 SCHOOL JOURNALISM 3 HOURS
Prerequisite: Senior or graduate standing.
A course designed to meet the state requirements for secondary certification in journalism. Explores resources available to journalism teachers and the responsibility of publications advisors.
JOUR 428 NEWSPAPER MANAGEMENT 3 HOURS
Prerequisites: 18 hours of journalism or permission of instructor.
Critiquing of the decision-making process and of solutions reached by newspaper management. Topics will include circulation, promotion, advertising, production, managing newsroom personnel, and the law regarding newspaper publication and distribution.
JOUR 432 PHOTOJOURNALISM PRACTICUM 3 HOURS
Prerequisite: JOUR 362
Practical application of concepts and skills introduced in previous photojournalism courses through work with campus and regional publications, both traditional and online. Emphasis on deadline reporting involving sports, news, and features, and how to work with ethical situations that arise from these events. Transportation, digital SLR camera, and auido equipment required. Course Fee
JOUR 436 PHOTOJOURNALISM PROJECTS 3 HOURS
Prerequisite: JOUR 432
Capstone for the photojournalism major, emphasis on the long-term project and conceptual assignments. Ethics discussed. In addition to projects, each student will present a final portfolio to reflect mastery of skills. Guest lectures from the photojournalism field enhance student learning. Transportation, digital SLR camera, and audio equipment required. Video camera recommended. Course Fee
JOUR 439 ADVANCED STUDIO LIGHTING TECHNIQUES 3 HOURS
Prerequisite: JOUR 333
Advanced lighting techniques for studio photography. Techniques applied to portrait and still-life assignments. Advanced interviewing techniques for portrait work. The business of a working studio will be explored. Final project includes a portfolio and business plan. Off campus travel required. Course Fee
JOUR 443 INTERACTIVE ADVERTISING DESIGN 3 HOURS
Prerequisite: JOUR 343 and 348; or permission of instructor. A survey course in the fundamental principles and practices of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics. Course Fee
JOUR 444 ADVANCED INTERACTIVE ADVERTISING DESIGN (CAPSTONE) 3 HOURS
Prerequisite: JOUR 443 or permission of instructor.
An advanced course to aid students in creating portfolios of their interactive design work. Provides an opportunity to use multi-media techniques in advertising projects. Capstone course for the Interactive Advertising emphasis in the advertising curriculum. Course Fee
JOUR 445 ADVANCED COPYWRITING AND LAYOUT (CAPSTONE) 3 HOURS
Prerequisites: JOUR 345 and senior standing.
Aids advertising students in developing writing and designing portfolios of their work. Includes advertisements created for magazines, newspapers, direct mail, collateral and other print media. Intensive use of computer programs associated with advertising design. Capstone course for the Print Advertising option in the advertising curriculum. Course Fee
JOUR 446 ADVERTISING CAMPAIGNS 3 HOURS
Prerequisites: JOUR 349.
Preparation of an advertising campaign including research, marketing, creative, media and sales promotion plans. Capstone course for the Account Services emphasis in the advertising curriculum. Course Fee
JOUR 448 ADVERTISING INTERNSHIP OR PRACTICUM 3 HOURS
Prerequisites: 18 hours in the major and permission of sequence head.
Professional quality experience outside or inside the University for a fixed period of time and conforming to standards established by the School. Follow up will consist of student reports and evaluation. (Grading: Pass/Fail)
JOUR 454 PUBLIC RELATIONS STRATEGY AND PLANNING 3 HOURS (fall only)
Prerequisites: JOUR 300, 323, 355 and 358.
Course in conceptualizing, monitoring and implementing specialized programs. Practical guidance and experience in applying logic, implementation and evaluation and development of PR case studies. Actual clients are often used. Course Fee
JOUR 456 PUBLIC RELATIONS MANAGEMENT (CAPSTONE) 3 HOURS (spring only)
Prerequisites: JOUR 300 and 454
Advanced course in conceptualizing, managing, monitoring and implementing specialized commercial and social programs for corporate, service and government institutions. This capstone PR course involves interaction with actual clients.
JOUR 458 PR INTERNSHIP OR PRACTICUM 3 HOURS
Prerequisites: 18 hours in the major and permission of sequence head.
Professional quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow up will consist of student reports and employer evaluation. (Grading: Pass/Fail)
JOUR 481 PROBLEMS IN MASS COMMUNICATION 3 HOURS
Study of contrived and real problems involving research, planning and implementation.
JOUR 491 INTERNSHIP OR PRACTICUM 3 HOURS
Prerequisites: 18 hours in the major and permission of sequence head.
Professional quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow up will consist of student reports and evaluation. (Grading: Pass/Fail)
JOUR 495 COLLABORATIVE JOURNALISM 3 HOURS
Prerequisites: JOUR 362 (Photojournalism majors); JOUR 302 (News/Editorial majors); BCOM 361 or 366 or 368 (Broadcasting majors); JOUR 443 (Ad majors); JOUR 358 (PR majors); or permission of sequence coordinator and permission of instructor or participation in iMedia certification.
Demonstrates, through supervised practical application, how to work in a multimedia environment to tailor news stories for distribution through various media including: Web, print, broadcast and mobile media. Course Fee