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Western Kentucky University

Courses

 The School of Journalism & Broadcasting is under going a major curriculum reform that will be implemented for students entering the university in fall 2014.  One of the changes that will begin with the fall 2014 semester will be the restructuring of course prefixes.  Courses in the advertising program will have an AD prefix, broadcasting will continue with BCOM, film courses will continue to use FILM, journalism will continue to be JOUR, public relations courses will have a PR prefix and photojournalism courses will have a PJ prefix. Courses that teach across platforms will use a SJB prefix.  Students entering the University prior to fall 2014 should continue to follow their published program of study for their catalog year and should consult with their academic advisor in the School of Journalism & Broadcast about any course deletions that may affect them.  To find your undergraduate catalog go to http://www.wku.edu/undergraduatecatalog/

SJ&B Course Inventory

SJB 101   UNDERSTANDING MEDIA CONTENT, ETHICS AND TECHNOLOGY   3 HOURS

Develops a framework to access, analyze, evaluate, and interact with content, audiences and technology in a variety of digital forms.

SJB 102  MEDIA CONTENT, COLLABORATION AND COMMUNITY  3 HOURS

Working in collaborative teams to produce digital content for distribution through various media channels including web, social, and mobile. Lecture and lab. Course Fee

SJB 103 DIGITAL STORYTELLING FOR THE 21ST CENTURY  3 HOURS

Details the history and methods of storytelling practices by identifying and enforcing the fundamentals – finding the story, assembling the story, and sharing the story in the digital age.

SJB 154 NEW MEDIA LITERACY: EXPLORATIONS IN PARTICIPATORY CULTURE   3 HOURS

Develops a framework to access, analyze, evaluate, create and interact with messages in a variety of digital forms, including social media. Restricted to majors/minors outside the School of Journalism & Broadcasting.  GEN ED C/GE

SJB 241  VISUALIZING DATA  3 HOURS

Prerequisite: SJB 101 and either SJB 102 or SJB 103.

Learn to find and examine large sets of data to Identify embedded trends and stories, and display this data visually. Lecture and lab.

SJB 401 TEAM INVESTIGATIVE REPORTING I  1 HOUR

Prerequisites: Permission of the instructor.   (First offering fall 2017)

Organizational and research course leading to an alternative capstone course in cross platform investigative reporting. Will provide students with the opportunity to work in teams, hone research skills, write a major project proposal and create a strategic plan for the proposed project.

SJB 402 TEAM INVESTIGATIVE REPORTING II   3 HOURS

Prerequisites: Permission of the instructor. (first offering spring 2018)

A practical, hands-on alternative capstone course that brings together skills learned throughout the student's academic career to provide an opportunity to work within a team concept and to produce a series of stories related to a specific social issue. Students gain experience in interviewing, open access and 1st Amendment issues, as well as hone skills in various methods of content gathering. Students will work in teams to produce and distribute high-quality reportage across platforms.

SJB 495 COLLABORATIVE JOURNALISM   3 HOURS

Prerequisites: JOUR/PJ 362 (Photojournalism majors); JOUR 302 (News/Editorial majors); BCOM 361 or 366 or 368 (Broadcasting majors); JOUR/AD 443 (Ad majors); JOUR/PR 358 (PR majors); or permission of sequence coordinator and permission of instructor or participation in iMedia certification.

Demonstrates, through supervised practical application, how to work in a multimedia environment to tailor news stories for distribution through various media including: Web, print, broadcast and mobile media. Course Fee

 

BROADCAST COMMUNICATION

                                  

BCOM 185 INTRODUCTION TO BROADCASTING 3 HOURS

(SUSPENDED effective fall 2014) (effective fall 2014, students may substitute SJB101 and file an iCAP exception form to update his/her degree program)   A survey of, and introduction to, the foundation, characteristics and current operating practices of broadcasting stations in the United States.

BCOM 201 PROCESS AND EFFECTS OF MASS COMMUNICATION 3 HOURS

Mass communication's potential to influence audience beliefs and behaviors are analyzed. Provides a clear, compelling presentation of the fundamentals and history of the theoretical underpinnings and current status of media effects research – knowledge that will help the student to navigate in a media-saturated environment.

BCOM 261 BASIC RADIO PRODUCTION 3 HOURS

Prerequisite: Either BCOM 185 or BCOM 201.   Fall 2014 catalog year students, Prerequisite: either SJB 101 or 102 or 103

Designed to introduce students to the operation of radio studio equipment and general station operation. Practical experience producing various types of radio broadcast material. Lecture and lab.

BCOM 264 DIGITAL VIDEO PRODUCTION AND DISTRIBUTION 3 HOURS

Designed for non-broadcasting majors, this course includes the basics needed to shoot, edit and distribute video productions in the digital realm. Acquisition will concentrate on lighting, composition and audio for the digital world. Editing and graphics will be explored using non-linear programs, and distribution will focus on CDs, DVDs and web streaming. Course Fee

BCOM 265 BASIC BROADCAST NEWS 3 HOURS

Prerequisite: Either BCOM 185 or BCOM 201 or JOUR 201.  Fall 2014 catalog year students, prerequisite:  SJB 101 or 102 or 103.        

An introduction to the theory and practice of broadcast news writing styles for radio, television and the web.  Includes analyzing and editing news information with exposure to broadcast news announcing on the student radio station, WWHR-FM. Course Fee.

BCOM 266 BASIC TELEVISION PRODUCTION 3 HOURS

Prerequisite: BCOM 185 or BCOM 201 or permission of instructor. 

Fall 2014 catalog year students, Prerequisite: SJB 101 or BCOM 201 or permission of instructor.

Designed to introduce students to production principles, crew positions, equipment and general station operation. Practical experience producing various types of television broadcast and non-broadcast video material in a multi-camera studio environment.   Lecture and lab. Course Fee

BCOM 300 AMERICAN POPULAR ARTS 3 HOURS

Prerequisite: BCOM 201 or JOUR 201

Provides a balanced and comprehensive coverage of the major manifestations of popular mass-mediated arts. Critical examination seeks to reveal the actual and potential values of contemporary 'middle culture.' Areas to be investigated in detail include movies, popular music, magazines, books, television, radio and related communication channels.

BCOM 301 MASS COMMUNICATION LAW AND ETHICS 3 HOURS

Prerequisite: PS 110 and either BCOM 201 or JOUR 201. An overview of concepts basic to the freedom of expression. Consideration, through case study and attention to topical problems, of limits on the freedom of expression, including various means of regulation: ethics, law and other social controls. Emphasis on broadcasting applications.

BCOM/THEA 303 ACTING FOR THE CAMERA (SEE THEATRE DEPT.) 3 HOURS

A fundamental approach to auditioning and acting for the camera.

ENG 309 DOCUMENTARY FILM (SEE ENGLISH DEPT.) 3 HOURS

Prerequisites: ENG 200. Introductory study of Documentary film and theory with special attention to the genre's complex reception as "non-fiction" in diverse social and cultural contexts. Among the forms to be studied are the essay-film, cinema verite, reportage, and mockumentary. Will include a film viewing lab.

BCOM 325 SURVEY OF ELECTRONIC MEDIA WRITING 3 HOURS

Prerequisite: Either BCOM 185 or BCOM 201.  Fall 2014 catalog year students, Prerequisite: SJB 103.

A survey of writing for television, radio, and web audiences.  Practice in writing techniques for commercials, public service announcements, news, interviews and dramatic segments.  Introduction to the production elements involved in writing for broadcast and the web.  Course Fee

BCOM 326 RADIO & TV NEWS PERFORMANCE 3 HOURS

Prerequisite: BCOM 266.  Effective fall 2014, prerequisites: BCOM 265 and either BCOM 261 or BCOM 266.

A practical application of skills and techniques needed as journalism performers for long-form radio interviewing and television news studio, and field on-camera presentation. The goal is to improve voice and image projection for broadcast journalism presenters. Lecture and lab. Course Fee

BCOM 328 BROADCAST WEATHER GRAPHICS 3 HOURS

Prerequisites: BCOM 185, 201, GEOG 121

Creation and practical use of weather graphics to formulate a forecast. Data accumulation and effective communication of weather events to a radio/television audience. Course Fee

BCOM 329 BROADCAST WEATHER DATA 3 HOURS

Prerequisites: BCOM 185, 201, GEOG 121

The use of broadcast satellite and broadcast radar products in weather prediction, emphasizing image interpretation. Advanced analysis of broadcast meteorological case studies related to broadcast weather forecasting problems and severe weather events. Course Fee

BCOM 335 NEWS DISCOVERY AND SELECTION 3 HOURS

Prerequisite: BCOM 265. 

Gathering news through active news discovery; advance planning, enterprising and prioritizing stories based on criteria of newsworthiness and consequence. Some off-campus travel.Course Fee

BCOM 350 SCRIPTWRITING FOR FILM & TELEVISION 3 HOURS

(SUSPENDED effective fall 2014) Prerequisites: BCOM 271 or FILM 201 or BCOM 325

Story structure, dialogue, characterization and other elements important in scriptwriting for television and motion pictures.

BCOM 360 ELECTRONIC MEDIA PROGRAMMING/RESEARCH 3 HOURS

Prerequisite: BCOM 301 or instructor's permission.

Exposure to full range of broadcast programming options and research concerns. Marketplace and managerial aspects of format design and audience analysis are presented and discussed to reveal the essential nature and role of electronic mass media services.

BCOM 361 ADVANCED RADIO PERFORMANCE 3 HOURS

Prerequisite: BCOM 261.

An advanced production course in radio broadcast programming and personality development. Integrated work on WWHR-FM radio. Projects include weekly air shifts, digital production and editing work, remote broadcasts and involvement in overall station operations. Lecture and lab.

BCOM 365 BROADCAST NEWS REPORTING AND PRODUCING 3 HOURS

Prerequisite: BCOM 335.  Effective fall 2014, prerequisites: BCOM 335 AND BCOM 368.

A practical application of broadcast news information gathering, writing, editing and presentation for the web, radio and television. Students are exposed to the news decision aspects of broadcast news producing for the student radio, TV and on-line news outlets. Lecture and lab. Course Fee

BCOM 366 VIDEO EDITING, AESTHETICS AND TECHNIQUES 3 HOURS

Prerequisite: BCOM 266 or FILM 201 or permission of instructor 

Fall 2014 catalog year students, prerequisites: BCOM 266 or both FILM 101 and FILM 201.

Editing as a practical experience and as the final tool for the visual storyteller's message. Editing systems include Avid and Final Cut Pro. Work with original material in editing situations that incorporate computer graphics and 3-D animation. Discussion and analysis of editing decisions considering ethics, philosophy, timing and aesthetics. Lecture and lab. Course Fee

BCOM 367 FIELD PRODUCTION 3 HOURS

Prerequisites: BCOM 366

Study of, and practical experience in, single-camera field acquisition. Techniques of lighting, audio, talent and environment manipulation, as they apply to both film and video, are examined in the context of shooting for the edit. Employs advanced editing tools in developing skills by students through use of time code, Avid systems and DVE units. Course Fee

BCOM 368 NEWS VIDEOGRAPHY AND EDITING 3 HOURS

Prerequisite: BCOM 265 and 266 for Broadcasting majors; JOUR/PJ 261 for News/Editorial and Photojournalism majors.

A study of, and practical experience in, field techniques of videography and editing procedures and practices as they pertain to television news and documentaries. Emphasis on ethical television photojournalism, digital video and nonlinear editing for electronic news gathering (ENG) for commercial and noncommercial television news programs. Course Fee

BCOM 369 COOPERATIVE EDUCATION IN BROADCAST COMMUNICATION 3 HOURS

Prerequisite: 18 hours in the major, permission of sequence coordinator.

Appropriate supervised work with a cooperating organization, defined as a licensed radio or television station, cable television or production facility.

BCOM 376 FILM PRODUCTION FOR TELEVISION 3 HOURS 

(SUSPENDED effective fall 2014) Prerequisite: BCOM 264 for non-majors; BCOM 367 for Broadcast majors.

Advanced work in the creative and technical aspects of filmmaking for television. Practical applications of cinematography in the professional 16 mm format. Program material will include television commercials, music videos, experimental, documentary and made-for-TV movies. Lecture and lab. Course Fee

BCOM 378 FILM ANIMATION 3 HOURS

Students learn the basics of producing animated motion pictures by experimenting with a variety of techniques and methods. Also included is a history of the animated film as an art form.

BCOM 379 PRODUCING FOR VIDEO AND FILM 3 HOURS

(SUSPENDED effective fall 2014) Students may substitute BCOM 463 Directing and Producing effective fall 2015 and file an iCAP exception form to update his/her degree program)

Prerequisite: BCOM 366

Structured to offer students a strong foundation in producing film and television programs. Includes developing ideas, conceptualizing, script evaluation, proposal writing, fund raising, budgeting, scheduling and business management.

BCOM 380 INTERMEDIATE POST PRODUCTION 3 HOUR

(SUSPENDED effective fall 2014) Students may substitute BCOM 480 Adv. Post Production effective fall 2014 and file an iCAP exception form to update his/her degree program)

Prerequisites: BCOM 366

Continued instruction in post-production techniques and technologies. Includes image manipulation, non-linear editing, audio post, visual effects and compositing, with a strong web component. Lecture and lab. Course Fee

BCOM 385 BROADCAST COMMERCIAL SALES 3 HOURS

Prerequisite: : Sophomore status

A study of the marketing principles, problems and techniques of producing revenue for broadcast radio, television and the Internet through the sale of commercial time. Students are involved in role-playing as well as the preparation and oral presentation of a final marketing project.

BCOM 401 HISTORY OF BROADCASTING IN AMERICA 3 HOURS

Consolidates and interrelates the major historical factors in the development of broadcast mass communications in America; provides perspective on the creation, adaptation and diffusion of radio and television in relation to other mass media.


BCOM 461 RADIO WORKSHOP 1 HOUR

(May be repeated twice for additional credit.) Prerequisites: BCOM 361 and instructor's permission.

A radio production and management course for students with a continuing desire to contribute to the on-air operation of WWHR or for students involved in WWHR staff/management positions. Course work involves practical application of radio production and management skills in the areas of entertainment and news.

BCOM 463   PRODUCING AND DIRECTING   3 HOURS

Prerequisite: BCOM 367

Advanced study of the operation of television equipment and station operation, including practical studio production experience. Emphasis on producing for broadcast media and multi-camera directing. Lecture and lab. Course Fee

BCOM 465 ADVANCED BROADCAST NEWS 3 HOURS

Prerequisites: BCOM 365 and BCOM 368.    Fall 2015 catalog year students, prerequisite:  BCOM 365.

The capstone course in writing, editing, announcing and producing radio and television news reports. Producing, anchoring and reporting for the student television newscast is required. Students also analyze the job market and produce a resume tape for employment. Lecture and lab. Course Fee


BCOM 466 DIRECTING FOR TELEVISION AND FILM 3 HOURS

(SUSPENDED effective spring 2015)  Prerequisites: BCOM 367and 379.

Professional level directing course for film/video production majors. Structured to offer students a thorough knowledge of and experience in directing single and multi-camera productions. Emphasis on live, video tape and film programs for broadcast and non-broadcast applications. Lecture and Lab. Course Fee

BCOM 467 BROADCAST WORKSHOP 1 HOUR

(May be repeated twice for credit in additional topics.)   Prerequisite: Instructor permission.

An intense study of a specific production or news skill generally required of broadcasting personnel. These skills will be identified and studied through discussion and application. Various production-related topics include television lighting, television graphics, electronic news gathering (ENG), commercial spot production, industrial applications and radio/TV sports announcing. Workshop production outlets include regular newscasts, television and radio sports broadcasts, and others.

BCOM 476 ADVANCED RADIO SALES 3 HOURS

Prerequisite: BCOM 385.

Storytelling's role in radio sales and the critical skills needed in today's radio sales profession. Builds upon the foundation presented in Broadcast Sales (BCOM385) by focusing on selling all of the various advertising platforms in consolidated radio operations. Students will have the opportunity to earn their Radio Marketing Professional and Certified Digital Market Professional certifications from the Radio Advertising Bureau.

BCOM 480 ADVANCED POST PRODUCTION 3 HOURS

Prerequisites: BCOM 366

Advanced instruction in post-production techniques and technologies. Focuses include non-linear editing, advanced visual effects and compositing, DVD authoring, encoding for mobile applications, and web video and animation. Course Fee

BCOM 481 PROBLEMS IN MASS COMMUNICATION 3 HOURS

Prerequisite: Permission of the instructor.

Course offers the student the chance to pursue an independent study in a number or areas including radio, television, cinematography and broadcast news.

BCOM 482 TELEVISION PROGRAM PRODUCTION 3 HOURS

Prerequisites: BCOM 367, 380, 466.  Fall 2014 catalog year students, Prerequisite: BCOM 367, 463, 480.

Capstone of television production sequence. Culminates in portfolio, which entire production faculty evaluates. Projects, accompanied by complete production books, may target commercial and/or non-commercial outlets for both film and video. Program produced should reflect skills acquired in all previous production courses and serve as anchor of student's sample reel. Course Fee

BCOM 485 BROADCAST OPERATIONS AND MANAGEMENT 3 HOURS

Prerequisite: 2nd semester junior standing or senior standing. Effective fall 2014 Prerequisites:  BCOM 385 or permission of instructor.

A study of the programming, operation and management practices and problems related to broadcast radio and television stations in the United States, as well as industry codes and regulatory requirements from governmental agencies.

BCOM 491 INTERNSHIP 3 HOURS

Prerequisites: 18 hours in the major, permission of sequence coordinator.

Professional-quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow-up will consist of student reports and evaluation.

FILM

FILM 101 BASIC FILM PRODUCTION. 3 HOURS

 Introduction to film production equipment and on-set crew positions. Practical, hands-on experience rotating through crew positions in a workshop setting. Lecture and lab. Course Fee

FILM 155 FILM ATTENDANCE.   0 HOURS

Prerequisite: Restricted to majors in film.

Attendance at 8 film screenings or related events within one semester from a Film program approved list. (Grading: Pass/Fail)


FILM 201 INTRODUCTION TO THE CINEMA.   3 HOURS

A study of the basic elements and techniques of the film medium, designed to increase the student’s understanding and appreciation of the motion picture both as a communication medium and as an art form. A number of film masterpieces will be viewed and analyzed. Lecture and lab. (Colonnade Gen. Ed.)

FILM 250 SCREENWRITING. 3 HOURS

Prerequisites: FILM 101 and FILM 201; or BCOM 325.

A concentrated study in the fundamentals of screenwriting for narrative film: conflict, character, structure, plot, dialogue, and subtext. Emphasis on visual storytelling through short screenplays. Course Fee

FILM 282 FILM PRODUCTION WORKSHOP I.   3 HOURS

Fall 2014 catalog year students, prerequisites: FILM 101 and FILM 201

Intensive, hands-on workshop in the production of short-form cinema. Specific focus of study to be determined in consultation with instructor. Emphasis on techniques and strategies relevant to producing independent film and video. May be repeated three times for additional credit.

FILM/ENG 366 HISTORY OF NARRATIVE FILM.  3 HOURS

Prerequisites: ENG 100 and 200.

Examines the history and development of narrative film from the silent era to the present. Emphasis on specific narrative conventions of Hollywood cinema.

FILM 369 INTRODUCTION TO WORLD CINEMA.  3 HOURS

Prerequisite: FILM 201 or permission of instructor.

Examines cinema in several regions including China, India, Europe, Middle East, Africa, and Latin America. Viewing of representative films accompanied by background readings on history/culture.

FILM 376 CINEMATOGRAPHY.  3 HOURS

Prerequisite: BCOM 366.

A concentrated study in the fundamentals of cinematography: capture/presentation formats, lighting, camera, exposure, composition, and color grading. Emphasis on visual storytelling through short filmed projects. Lecture and lab. Course fee

FILM 377 FILM SOUND. 3 HOURS

Prerequisite: BCOM 366.

A concentrated study in the fundamentals of audio for narrative film: properties of sound, field and studio recording, mixing, and audio post-production. Emphasis on audio/visual storytelling through short projects. Course Fee

FILM 378 FILM DIRECTING. 3 HOURS

Prerequisites: THEA 101, FILM 250, BCOM 366.

A concentrated study in the fundamentals of directing for narrative film: script analysis, casting, staging, working with actors, camerawork, editing. Emphasis on visual storytelling through short filmed projects. Course Fee

FILM 379 FILM PRODUCING. 3 HOURS

Prerequisites: BCOM 366 and FILM 250.

A concentrated study in the fundamentals of producing for film: developing ideas, script evaluation, fundraising, budgeting, scheduling, and production management. Emphasis on creative and managerial skills through short projects.

FILM 399 SPECIAL TOPICS IN FILM. 3 HOURS

A detailed study of special topics in film. May be repeated with change of content.

FILM 450 FEATURE SCREENWRITING. 3 HOURS

Prerequisite: FILM 250.

An advanced, intensive study of the techniques of screenwriting for feature films: outlines, treatments, character, act structure, subplots. Emphasis on visual storytelling through completion of a feature screenplay. Course Fee

FILM/ENG 465 FILM GENRES.  3 HOURS

Prerequisites: ENG 100 and 200 and either FILM 201 or ENG 365, or instructor's permission.

Study of the historical development, thematic and stylistic conventions, and cultural significance of film genre(s). Surveys representative films from one or two genres, e.g., film noir and the Western; romantic comedy and family melodrama; horror and science fiction; the musical; the war film; the epic. May be taken twice as long as genres differ.

 

FILM/ENG 466  FILM THEORY.  3 HOURS

Prerequisites: ENG 366, ENG 365; FILM 201, or permission of instructor.

Study of major theories of narrative film and related media; specific theories examined will include formalist, auteurist, historical, structuralist, psychoanalytical, and political. Will include viewing of selected films.

FILM 469 TOPICS IN WORLD CINEMA. 3 HOURS

 Prerequisite: FILM 369.

An advanced, in-depth study of world cinema. Subjects might include national cinemas, directors, or select genres, movements or periods. Viewings of representative films will be accompanied by readings on history/culture.

FILM 482 ADVANCED FILM PRODUCTION WORKSHOP.  3 HOURS 

Prerequisite: FILM 201. Fall 2014 catalog year students, prerequisites: FILM 376, 377, 378 and 379.

Senior-level production practicum. Specific focus of study to be determined in consultation with instructor. Emphasis on film and video techniques and strategies learned across the entire program of study of the Film major. May be repeated once for additional credit.

FILM 483 FILM STUDIES SEMINAR. 2 HOURS    

(SUSPENDED effective spring 2014)  Prerequisite: At least 18 hours completed in the film major and senior standing.

Intensive study in an area of film history, theory, and genres. Specific focus of study to be determined in consultation with instructor. Emphasis on independent research and writing. May be repeated once for additional credit.

FILM 485 SENIOR SEMINAR. 1 HOUR 

(SUSPENDED effective spring 2014)  Prerequisite: Film majors with senior standing.

Synthesis and assessment of complete field of study for film majors, including exploration of career and graduate studies opportunities.

FILM 486  FILM STUDIES CAPSTONE. 3 HOURS 

(New course effective spring 2014, replaces FILM 483)   Prerequisites: Major in film and senior standing

A senior capstone experience synthesizing and assessing the complete field of study for film majors. Emphasis on independent research and writing. Includes an exploration of career and graduate study opportunities as well as intensive research and analysis within a single area of film studies.

 

Advertising, Journalism, Photojournalism  and  Public Relations

JOUR/PJ 131 DIGITAL PHOTOGRAPHY 3 HOURS

Introduces non-photojournalism majors to the processes and aesthetic values of digital photography, including light, composition, content and ethics. Concepts applied through hands-on projects. Students must bring digital camera to first class meeting. Lecture/lab. (lab fee)

JOUR/SJB 154 NEW MEDIA LITERACY: EXPLORATIONS IN PARTICIPATORY CULTURE 3 HOURS

Develops a framework to access, analyze, evaluate, create and interact with messages in a variety of digital forms, including social media. Restricted to majors/minors outside the School of Journalism & Broadcasting.  GEN ED C/GE   Colonnade Gen. Ed.

JOUR 201 MEDIA AND SOCIETY 3 HOURS

(SUSPENDED effective fall 2014) New equivalent course SJB 101 Understanding Media.

A study of newspapers, radio and television, magazines, public relations, advertising and allied topics. Includes consideration of communication theory, current practices, history, involvement of minorities and women, legal restrictions, ethics, government press relations and career opportunities.

JOUR 202 INTRODUCTION TO MEDIA WRITING 3 HOURS

Writing for print, online, and broadcast media and public relations with primary focus on news writing. Accuracy, responsibility, clarity, style and structure techniques emphasized. Course Fee

JOUR/PJ 231 INTRODUCTION TO PHOTOJOURNALISM 3 HOURS

Introduces photojournalism majors to the technical, aesthetic and ethical aspects of digital photography through weekly projects. Adjustable digital SLR camera required. Must bring camera to first day of class. Course Fee

JOUR 232 ELECTRONIC TECHNOLOGIES FOR JOURNALISM 3 HOURS

(SUSPENDED effective fall 2014) New equivalent course SJB 102  Media Content, Collaboration, Community

Prerequisite: Must be enrolled as in a major in the School of Journalism & Broadcasting.

A hands-on introduction to computer programs and technologies used by journalists and other media practitioners to collect, process, analyze and publish information. Course Fee

JOUR 233/PJ  INTERMEDIATE PHOTOJOURNALISM 3 HOURS

Prerequisite: JOUR/PJ 231.

Building on the skills and theories from Introduction to Photojournalism, students will produce documentary images that tell complex stories under various practical settings of journalistic inquiry, working on tighter deadlines and towards a higher level of expected results. Students will advance their knowledge on complicated mechanical camera technique and increase their personal photographic vision and portfolio development. Lecture and lab. Course Fee

JOUR/PJ 261 INTRODUCTION TO MULTIMEDIA 3 HOURS

Prerequisites: JOUR/PJ 231 (Photojournalism majors); JOUR 131 (non-majors).

Journalistic storytelling on the Web and other forms of electronic communication using photographs, words, audio, video, screen design, and navigation. Weekly assignments require transportation, digital SLR camera, audio recording device, and external hard drive. Course Fee

JOUR/AD 300 RESEARCH IN ADVERTISING AND PUBLIC RELATIONS 3 HOURS

Prerequisites: JOUR 201 and JOUR 202 and MKT 220 and either JOUR 341 for ad majors or JOUR 355 for PR majors; and a statistics course: ECON 206 or SOC 300 or MATH 183, or PSY 301, or AMS 271.

Prepares students to perform and supervise preliminary research in advertising and public relations environments. Includes consumer analysis, media tracking, attitude measurement, copy testing, online research and evaluation of externally supplied research.

JOUR 301 PRESS LAW AND ETHICS 3 HOURS

Prerequisites: JOUR 201 and 202, Junior standing, or permission of instructor. 

Effective fall 2014 Prerequisites:  Either JOUR 201 or SJB 101; and PS 110 and JOUR 202 and junior standing, or permission of instructor.

An in depth study of concepts basic to freedom of expression, with emphasis on libel, privacy, free press and fair trial guidelines, access to government information, and obscenity. Attention is given to attendant ethical considerations.

JOUR 302 INTERMEDIATE REPORTING 3-HOURS

Prerequisites: JOUR 201, 202  Effective fall 2014, JOUR 202 and either JOUR 201 or SJB 101.

Reporting and writing for print and online media. Emphasis on using journalistic style and grammar, interviewing and writing news stories on a range of topics including governmental affairs Course Fee

JOUR 323 MULTIPLATFORM NEWS PRESENTATION 3 HOURS

Prerequisites: JOUR 202.

Basic instruction in copy editing and headline writing for print and online publication. Course will include topics in visual editing, news selection and ethical considerations. Course fee.

JOUR 325 FEATURE WRITING 3 HOURS

Prerequisites: JOUR 302 and 323 or permission of instructor.

A professional reporting course that teaches feature writing and marketing of feature articles for print and online. Course Fee

JOUR/PJ 330 MULTIMEDIA STORYTELLING 3 HOURS

Prerequisite: PJ 233 or JOUR/PJ 261 by permission of instructor.

Fundamentals of storytelling through the use of still photography, audio, and video. Analysis and application of the principles of multimedia editing techniques used in the photojournalism profession. Projects require transportation, a DSLR camera that is video capable, audio recording equipment and an external hard drive. Required off-campus travel. Lecture and lab. Course Fee

JOUR/PJ 333 LIGHTING TECHNOLOGIES 3 HOURS

Prerequisites: JOUR/PJ 231, 261.

Lighting techniques used in the studio and on-location applied through weekly portrait, feature, and picture story assignments. Discussion includes interviewing techniques and ethics. On-location lighting equipment and digial SLR camera required.Course Fee

JOUR/PJ 334 PHOTOJOURNALISM: PICTURE STORIES 3 HOURS

Prerequisites: JOUR/PJ 336.

Extensive use of the multiple-picture project to develop skills in visual storytelling, caption writing, and ethics. Digital SLR camera, compact flash cards, and external hard drive required. Course Fee

JOUR/PJ 336 PICTURE EDITING 3 HOURS

Prerequisites: JOUR/PJ 333 (Photojournalism majors); JOUR/PJ 131, JOUR 232 (non-majors), or permission of the instructor.

Fall 2014 catalog year students, Prerequisite: PJ 233 (Photojournalism majors); prerequisite: JOUR/ PJ 131 (Non-Photojournalism Majors in the School of Journalism & Broadcasting); or permission of instructor.

A study of the process of making informed and ethical decisions concerning the publication of photographs.Topics includes picture choice, design, and photo management.Course Fee

JOUR/AD 340 CREATIVE STRATEGY AND COPYWRITING 3 HOURS

Prerequisites: JOUR/AD 341.

Aids students in developing skills in creative strategic thinking and in writing advertising copy for a variety of media including magazines, newspapers, television, radio and the Internet. Course Fee

JOUR/AD 341 PRINCIPLES OF ADVERTISING 3 HOURS

Prerequisites: JOUR 201 and 202 (for SJ&B majors). Fall 2014 catalog year students, prerequisite:  SJB 101 (for SJ&B majors).

A survey course in the fundamental principles and practices of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics.

JOUR/AD 343 PRINT DESIGN, PRODUCTION AND TYPOGRAPHY 3 HOURS

Prerequisites: JOUR 201, 202 and 232 or successful completion of final exam in JOUR 232.

Introduction to practical and creative aspects of designing and preparing materials for print media. This computer-aided course includes design, layout and typography for preparing newspaper, magazine, advertising and promotional publications materials for various print processes. Course Fee

JOUR/AD 344 ADVERTISING IN A DIGITAL WORLD 3 HOURS

Prerequisite: JOUR/AD 341 or permission of instructor.

Theory and practice of incorporating new technology into advertising campaigns. Emphasis on advertising strategy development utilizing interactive technology and computer presentation skills.Course Fee

 JOUR/AD 345 COPYWRITING AND LAYOUT 3 HOURS

Prerequisites: JOUR/AD 343 and a satisfactory rating on a portfolio review.

A practical course in the creation of advertisements for print and broadcast media. Includes considerations of audience, product or service, theories, practices and appeals. Course Fee

JOUR/AD 346 ADVERTISING ACCOUNT PLANNING 3 HOURS

Prerequisite: JOUR/AD 300 or permission of instructor. Advertising minors may substitute MKT 220 for JOUR/AD 300.

Designed to provide information and discussion on campaign strategy development in an advertising agency setting. Advertising campaigns today may integrate advertising, sales promotion, direct marketing and public relations.

JOUR/AD 348 INTRODUCTION TO INTERACTIVE MEDIA

Study and creation of interactive advertising, using current software programs. Develop interactive ads for Web and mobile applications. Cover aesthetic and technical aspects of design and production, business process and working in teams to produce Web-based products. Course Fee

JOUR/AD 349 ADVERTISING MEDIA 3 HOURS

Prerequisite: JOUR/AD 300. Advertising minors may substitute MKT 220 for JOUR/AD 300.

Study and evaluation of principal advertising media, including newspapers, magazines, trade publications, radio, television and outdoor. Includes consideration of media and audiences, media rates, budgeting, negotiating, scheduling and evaluations.

JOUR/PR 354 INTERNATIONAL PUBLIC RELATIONS 3 HOURS  (fall only)

Prerequisite: Junior standing.

Issues and processes relating to the practice of international public relations, including international public relations campaign and business styles.

JOUR/PR 355 FUNDAMENTALS OF PUBLIC RELATIONS 3 HOURS

Prerequisites: JOUR 201 and 202 (for SJ&B majors)  Fall 2014 catalog year students, SJB101, 102, 103 and JOUR 202.

Introduction to principles, practices and theory of public relations. Provides basic understanding of role played by PR in society; historical, ethical and sociological foundations of PR; and tasks and functions performed in organizations by those responsible for managing and implementing PR activities.

JOUR/PR 356 DIGITAL TACTICS IN PUBLIC RELATIONS 3 HOURS

Prerequisite: JOUR/PR355.

Examines the strategic use of digital and social media platforms and tools for public relations purposes with an emphasis on hands-on experience and skill. Lecture/Lab. Course Fee

JOUR/PR 358 PR WRITING AND PRODUCTION 3 HOURS

Prerequisite: JOUR/PR 355.

Writing and production of print and electronic messages to achieve organizational objectives. Includes writing styles appropriate for various media and publication design strategies to achieve public relations goals. Course Fee

JOUR/PJ 362 SHORT FORM DOCUMENTARY 3 HOURS

Prerequisite: JOUR/PJ 334.

Web-based narratives course involving weekly assignments using photography, audio, and video. Web ethics explored. Transportation, digital SLR camera, external hard drive, and audio equipment required. Course Fee

JOUR 421 AMERICAN PRESS HISTORY 3 HOURS

Major events and personalities in the development of print and electronic journalism, advertising and public relations from Gutenberg to the present, with future projections. Includes consideration of involvement of minorities and women. Analysis of contemporary journalism in the context of its history.

JOUR 422 CURRENT ISSUES IN MASS COMMUNICATION 3 HOURS

Prerequisite: 18 hours of journalism for journalism majors.

A senior level seminar designed as a capsule course for journalism students focusing on a variety of topics including, but not limited to, access to the media, protection of confidential sources, objectivity, fairness, the media influence on the decision making process, and the new technology. Capstone course for the mass communication major.

JOUR 426 ADVANCED REPORTING 3 HOURS

Prerequisite: JOUR 325.

Designed to produce for publication in-depth news reporting, including reporting on government affairs, using interviewing, observation and public records research skills coupled with computer assisted reporting. Capstone course for news/editorial curriculum. Course Fee

JOUR 427 MEDIA IN THE SCHOOLS   3 HOURS

Prerequisite:  Junior standing or permission of instructor.

An introduction to the challenges, responsibilities and available resources for middle school and high school journalism and media teachers and student publication advisors.

JOUR 428 NEWS MEDIA MANAGEMENT 3 HOURS

Prerequisites: Junior standing or permission of instructor.

Examines the organization of, and decision-making process within, print and online news media operations. Topics include identifying audience, circulation and content delivery, promotion, generating revenue, production, managing newsroom personnel and the law regarding news publication and distribution.

JOUR/PJ 432 PHOTOJOURNALISM PRACTICUM 3 HOURS

Prerequisite: JOUR/PJ 362.

Practical application of concepts and skills introduced in previous photojournalism courses through work with campus and regional publications, both traditional and online. Emphasis on deadline reporting involving sports, news, and features, and how to work with ethical situations that arise from these events. Transportation, digital SLR camera, and audio equipment required. Course Fee

JOUR/PJ 436 PHOTOJOURNALISM PROJECTS 3 HOURS

Prerequisite: JOUR/PJ 432.

Capstone for the photojournalism major, emphasis on the long-term project and conceptual assignments. Ethics discussed. In addition to projects, each student will present a final portfolio to reflect mastery of skills. Guest lectures from the photojournalism field enhance student learning. Transportation, digital SLR camera, and audio equipment required. Video camera recommended. Course Fee

JOUR/PJ 439 ADVANCED STUDIO LIGHTING TECHNIQUES 3 HOURS

Prerequisite: JOUR/PJ 333.

Advanced lighting techniques for studio photography. Techniques applied to portrait and still-life assignments. Advanced interviewing techniques for portrait work. The business of a working studio will be explored. Final project includes a portfolio and business plan. Off campus travel required. Course Fee

JOUR/AD 443 INTERACTIVE ADVERTISING DESIGN 3 HOURS

Prerequisite: JOUR/AD 343 and JOUR/AD 348; or permission of instructor.

A survey course in the fundamental principles and practices of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics. Course Fee


JOUR/AD 444 ADVANCED INTERACTIVE ADVERTISING DESIGN (CAPSTONE) 3 HOURS

Prerequisite: JOUR/AD 443 or permission of instructor.

An advanced course to aid students in creating portfolios of their interactive design work. Provides an opportunity to use multi-media techniques in advertising projects. Capstone course for the Interactive Advertising emphasis in the advertising curriculum. Course Fee

JOUR/AD 445 ADVANCED COPYWRITING AND LAYOUT (CAPSTONE) 3 HOURS

Prerequisites: JOUR/AD 345 and senior standing.

Aids advertising students in developing writing and designing portfolios of their work. Includes advertisements created for magazines, newspapers, direct mail, collateral and other print media. Intensive use of computer programs associated with advertising design. Capstone course for the Print Advertising option in the advertising curriculum. Course Fee

JOUR/AD 446 ADVERTISING CAMPAIGNS 3 HOURS

Prerequisites: JOUR/AD 349.

Preparation of an advertising campaign including research, marketing, creative, media and sales promotion plans. Capstone course for the Account Services emphasis in the advertising curriculum. Course Fee

JOUR/AD 448 ADVERTISING INTERNSHIP OR PRACTICUM 3 HOURS

Prerequisites: 18 hours in the major and permission of sequence head.

Professional quality experience outside or inside the University for a fixed period of time and conforming to standards established by the School. Follow up will consist of student reports and evaluation.

JOUR/PR 454 PUBLIC RELATIONS STRATEGY AND PLANNING 3 HOURS    (fall only)

Prerequisites: JOUR/AD 300, JOUR 323 or PR 356, JOUR/PR 355 and JOUR/PR 358.

Fall 2014 catalog year students, Prerequisites: AD 300, PR 356, PR 358.

Course in conceptualizing, monitoring and implementing specialized programs. Practical guidance and experience in applying logic, implementation and evaluation and development of PR case studies. Actual clients are often used. Course Fee

JOUR/PR 456 PUBLIC RELATIONS MANAGEMENT (CAPSTONE) 3 HOURS  (spring only)

Prerequisites: JOUR/AD 300 and JOUR/PR 454.

Advanced course in conceptualizing, managing, monitoring and implementing specialized commercial and social programs for corporate, service and government institutions. This capstone PR course involves interaction with actual clients.

JOUR/PR 458 PR INTERNSHIP OR PRACTICUM 3 HOURS

Prerequisites: 18 hours in the major and permission of sequence head.

Professional quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow up will consist of student reports and employer evaluation.

JOUR 467 NEWS/EDITORIAL INTERNSHIP PRACTICUM 1 HOUR

Prerequisite: Instructor permission.

An intense study of a specific news writing, editing, visual or production skill in a professional media outlet. The skill will be identified and studied through discussion and application. May be repeated for a maximum of 3 credit hours.

JOUR 481 PROBLEMS IN MASS COMMUNICATION 3 HOURS

Study of contrived and real problems involving research, planning and implementation.

JOUR 491 INTERNSHIP OR PRACTICUM 3 HOURS

Prerequisites: 18 hours in the major and permission of sequence head.

Professional quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow up will consist of student reports and evaluation.

JOUR/SJB 495 COLLABORATIVE JOURNALISM 3 HOURS

Prerequisites: JOUR/PJ 362 (Photojournalism majors); JOUR 302 (News/Editorial majors); BCOM 361 or 366 or 368 (Broadcasting majors); JOUR/AD 443 (Ad majors); JOUR/PR 358 (PR majors); or permission of sequence coordinator and permission of instructor or participation in iMedia certification.

Demonstrates, through supervised practical application, how to work in a multimedia environment to tailor news stories for distribution through various media including: Web, print, broadcast and mobile media. Course Fee

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 Last Modified 9/24/14