International Year of Bosnia-Herzegovina Logo Contest
In spring 2017, the WKU campus will vote to select the logo for the 2017-18 International Year of Bosnia & Herzegovina. The campus-wide contest will consist of three final logos designed by WKU students, chosen by the International Year Of… (IYO) Planning Committee from the pool of applicants. The three selected logos may have revisions suggested by the IYO Planning Committee before the campus-wide vote is opened. These changes will be requested in a timely manner, and representatives from the Office of International Programs will be available to discuss changes.
The winner of the contest will receive a $250 book scholarship, to be applied to the student’s TopNet account in the fall of 2017.
Even if you are early in your creative programs, we encourage you to submit your design!
Timeline of Contest:
- To be considered for the contest, designs must be submitted by December 19, 2016.
Individuals should submit their designs to firstname.lastname@example.org
- Finalists will be contacted February 1, 2017. Finalists may be asked to undertake minor revisions.
- The final three logos will be released for a campus-wide voting contest in March 2017.
- The winner will be announced in April 2017.
- The winning designer will be featured on the IYO website for the duration of the IYO Bosnia and Herzegovina and will be awarded a $250 book scholarship the following fall semester
Summary of IYO
The International Year Of…(IYO) program is an annual yearlong exploration of a single country designed to provide WKU and community audiences with a deeper and more nuanced understanding of and appreciation for the world around them. Academic departments, individual faculty, staff members, and community organizations and businesses partner with the Office of International Programs (OIP) to spotlight the year’s target country in ways that are most relevant for their audiences, resulting in a diverse and varied calendar of co-curricular events and roster of internationalized courses.
Goals of logo
For the IYO Bosnia and Herzegovina, we would like to see a design that is multi-faceted, memorable, and easily connected to the country. This may be accomplished through the use of images, colors, and concepts emblematic and representative of that country and culture. Designers should draw upon iconic cultural symbols or other recognizable visual elements, like architecture styles, geography/landscape, etc. Ideally, the design will reflect some of the key themes WKU will be exploring during the actual IYO. For example, were we to bring in a performance group showcasing traditional Bosnian music, finding a way to visually represent that cultural feature. Some of the key themes identified by the committee, which may be a good starting point, are listed below
- Refugee issues
- KY and Bosnia relationship, community
- Topographical comparisons (forestry, karst regions)
- Electrical engineering/hydro-electric power
- Agricultural similarities between KY and Bosnia
We want the logo to be immediately recognized as the IYO Bosnia and Herzegovina. We want people to be excited about the year. We want it to serve as a visual link, connecting all the various activities and events going on during the IYO Bosnia and Herzegovina.
Our target audience is all WKU constituents and community members. In regards to the IYO program, they care about how it can relate to them and their units/organizations.
While we are not opposed to the colors of the flag, we encourage designers to think outside the potentially predictable “political” box.
Prominence and application of logo during 2017-18 IYO and beyond
The logo will be applied in several different ways both during the 2017-18 academic year and beyond. It will be featured in the following ways:
- Prominently displayed on the IYO website during the 2017-18 year
- Used at the focal point of print resources like the calendar of events
- Included on all promotional materials, print or electronic
- Featured on a 33” x 79” banner that will be displayed at all IYO events
- Featured on the official IYO t-shirts and other giveaways
- The designer will also be recognized on the IYO webpage for the duration of the academic year with a brief bio
The final logo must have:
- The name and year of the IYO
- The WKU Office of International Programs logo (available here)
- High quality, easily resizeable .pgs (with transparent backgrounds) in full color, black and white, and all white
Logo designers should be prepared to:
- Provide the names of the font(s) used in the text of the logo
- Provide working files of the logo
- Grant OIP permission to use the logo on various marketing materials
While other designers will likely work with the logo so that it can be added to promotional materials (e.g., a t-shirt and other giveaways), the original design would remain unaltered and the original designer will be featured as the logo designer on the OIP website.
EXAMPLES FROM PREVIOUS YEARS
We strive for clean, well-executed design and elements that are easily recognizable as being related to the country of focus.
IYO Ecuador: This logo was meant to evoke the sun – a tribute to Ecuador’s location on the equator. The pattern on the bird was inspired by Incan designs. The colors were chosen to evoke the sun and the equator.
Designed by WKU ImageWest, 2014.
IYO South Africa: The rhino was chosen to represent one of the ‘Big Five’ game—all of which can be found in South Africa. The thorn tree is an iconic tree found in the dry grasslands throughout Africa. The blue cranes were included since the blue crane is South Africa’s national bird. Blue cranes are also significant in traditions of the Xhosa and Zulu tribes. Read more about the significance of the elements in the IYO South Africa logo here: http://www.wku.edu/iyo/southafrica_logo.php
Designed by Jeremy Copeck, Visual Arts, 2014.
IYO South Korea: This image was meant to convey a narrative of community. It consists of a flock of birds flying in unison towards the sun, which is represented by the image found on South Korea’s flag. The birds themselves are inspired by Korean magpies, the national bird of South Korea. Their forms are influenced by shapes found in the Seal of Seoul, the image that represents South Korea’s capital city.
Designed by Sierra Billingsly, Graphic Design, 2015.
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