International Year of... Logo Contest
Each spring, the WKU campus will vote to select the logo for the upcoming International Year of... country. The campus-wide contest will consist of three final logos designed by WKU students, chosen by the International Year Of… (IYO) Planning Committee from the pool of applicants. The three selected logos may have revisions suggested by the IYO Planning Committee before the campus-wide vote is opened. These changes will be requested in a timely manner, and representatives from the Office of International Programs will be available to discuss changes.
The winner of the contest will receive a $250 book scholarship, to be applied to the student’s TopNet account in the fall of the following year.
Even if you are early in your creative programs, we encourage you to submit your design!
Contest guidelines for the International Year of Cuba will be released in fall of 2017. Stay tuned for details.
Summary of IYO
The International Year Of…(IYO) program is an annual yearlong exploration of a single country designed to provide WKU and community audiences with a deeper and more nuanced understanding of and appreciation for the world around them. Academic departments, individual faculty, staff members, and community organizations and businesses partner with the Office of International Programs (OIP) to spotlight the year’s target country in ways that are most relevant for their audiences, resulting in a diverse and varied calendar of co-curricular events and roster of internationalized courses.
Goals of logo
For each IYO, we would like to see a design that is multi-faceted, memorable, and easily connected to the country. This may be accomplished through the use of images, colors, and concepts emblematic and representative of that country and culture. Designers should draw upon iconic cultural symbols or other recognizable visual elements, like architecture styles, geography/landscape, etc. Ideally, the design will reflect some of the key themes WKU will be exploring during the actual IYO. The IYO planning committee will identify some key themes to be explore throughout the year, and these will be publicized for potential incorporation into the logo.
We want the logo to be immediately recognized and help build excitement about the year. We want it to serve as a visual link, connecting all the various activities and events going on during the IYO at WKU.
Our target audience is all WKU constituents and community members. In regards to the IYO program, they care about how it can relate to them and their units/organizations.
While we are not opposed to the colors of the flag, we encourage designers to think outside the potentially predictable “political” box.
Prominence and application of logo
The logo will be applied in several different ways both during the academic year it is featured and beyond. It will be featured in the following ways:
- Prominently displayed on the IYO website during its specific year
- Used at the focal point of print resources like the calendar of events
- Included on all promotional materials, print or electronic
- Featured on a 33” x 79” banner that will be displayed at all IYO events for that country
- Featured on the official IYO t-shirts and other giveaways
- The designer will also be recognized on the IYO webpage for the duration of the academic year with a brief bio
The final logo must have:
- The name and year of the IYO
- The WKU Office of International Programs logo (available here)
- High quality, easily resizeable .pgs (with transparent backgrounds) in full color, black and white, and all white
Logo designers should be prepared to:
- Provide the names of the font(s) used in the text of the logo
- Provide working files of the logo
- Grant OIP permission to use the logo on various marketing materials
While other designers will likely work with the logo so that it can be added to promotional materials (e.g., a t-shirt and other giveaways), the original design would remain unaltered and the original designer will be featured as the logo designer on the OIP website.
EXAMPLES FROM PREVIOUS YEARS
We strive for clean, well-executed design and elements that are easily recognizable as being related to the country of focus.
IYO Ecuador: This logo was meant to evoke the sun – a tribute to Ecuador’s location on the equator. The pattern on the bird was inspired by Incan designs. The colors were chosen to evoke the sun and the equator.
Designed by WKU ImageWest, 2014.
IYO South Africa: The rhino was chosen to represent one of the ‘Big Five’ game—all of which can be found in South Africa. The thorn tree is an iconic tree found in the dry grasslands throughout Africa. The blue cranes were included since the blue crane is South Africa’s national bird. Blue cranes are also significant in traditions of the Xhosa and Zulu tribes. Read more about the significance of the elements in the IYO South Africa logo here: http://www.wku.edu/iyo/southafrica_logo.php
Designed by Jeremy Copeck, Visual Arts, 2014.
IYO South Korea: This image was meant to convey a narrative of community. It consists of a flock of birds flying in unison towards the sun, which is represented by the image found on South Korea’s flag. The birds themselves are inspired by Korean magpies, the national bird of South Korea. Their forms are influenced by shapes found in the Seal of Seoul, the image that represents South Korea’s capital city.
Designed by Sierra Billingsly, Graphic Design, 2015.
IYO Bosnia and Herzegovina: The logo was designed to be fairly simplistic, with the Stari Most as the main visual focal point. The bridge is not only one of the country's most recognizable landmarks but is also a symbolic structure for the country's history. The colors and elements of the Bosnia and Herzegovina flag are also showcased with the stars and the yellow and blue accents.
Designed by Nikki Gross, Advertising and Graphic Design, 2017
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