IW Ninjas Preview the Workforce for Fall Break 10.12.09
With my bags squeezed in the backseat and my finely tuned portfolio at my side, I merged onto I-65 South and made my way down to Nashville, Tenn. Last Friday the Imagewest interns set out all over the country to participate in a job shadow day. Students traveled as far as Portland, Ore. and Houston, Texas. while others chose to stay closer to home and worked at various agencies in Nashville, Louisville, Somerset, Newport, and Indianapolis.
I chose to visit the CMT office in Nashville. During the first half of my day I shadowed, Danny Shaklan, a member of the CMT Marketing Department. After meeting the rest of the department and touring the building, Danny, started to explain a new viral campaign they were working on for a season continuation of their new show, World’s Strictest Parents. The site allows interaction between viewers and the family featured on the show that week, along with different advice for parents raising difficult teens.
During the second part of my job shadow I followed, Amanda Murphy, CMT’s Corporate Communication Manager. I got to sit in on a webinar relating to the positive impact twitter can have for businesses and/or events. The webinar provided insight on how to properly use a hash sign, how conventional it is to re-tweet, and how to create a custom panel to target a specific demographic.
After hearing about the other intern’s job shadows I have concluded that while some were similar experiences, they were all different in their own way. Check out next week’s blog to see what new and exciting adventures we are tackling at the agency!






