Imagewest International recently provided four former team members with the rare opportunity to live and work in Spain for four weeks. The team traveled more than 4,000 miles to arrive at their destination, where they conducted research to develop a digital marketing plan and design various marketing materials including, website, poster and city guide templates for the City Council of Villanueva de la Cañada (VDLC), a municipal district of Madrid. Imagewest International also partnered with a university in Madrid, Universidad Camilo Jose’ Cela (UCJC), spending four weeks there completing work for the City Council. The agency also consulted with various universities in Barcelona to develop future international relations with WKU.

After presenting the final work to the City Council of Villanueva de la Cañada, they were more than impressed with the results. “The Imagewest International team exceeded our expectations, providing VDLC with an innovative way to communicate with the residents, potential residents and visitors,” said Ana Luisa Delclaux Bravo, VDLC councilman of education, institutional relations, universities and patrimony. “We are very excited to set the plan into action and develop the new website.”

Imagewest awarded scholarships to help cover a portion of the trip expenses to the following team members: Account and Public Relations Coordinator Maggie Hinklin, Designer Matt Plappert, Designer Zac Stout and Account and Public Relations Coordinator Brooke Winebrenner, all of Louisville. Group leaders were Imagewest Agency Manager Heather Garcia and WKU Advertising Professor Mark Simpson.

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