Cambodian Managers Training Schedule

Saturday, March 30                

Travel from Phnom Penh for United States

Sunday, March  31             

 Arrive in Nashville, Tennessee, USA, about 8:20 am.  Transportation to Bowling Green, Kentucky. 

Monday, April 1

10:00 – 11:00

Welcome Reception in Academic Complex, WKU.  Meet Trainers, WKU Administration and friends of the program.  George Papagiannis, Jerry Barnaby.  All invited.  AC 213

 11:00 – 12:00

Orientation.  Complete Tax Forms and review Compact.  George Papagiannis, Jerry Barnaby.  Studio 1

 01:30 – 03:00           

Session 1:      Case Study:  Your Radio Station.  Discuss session project.  Create Station Profile.   Jerry Barnaby & George         Papagiannis.  AC 213

03:00 – 04:00           

Host Session #1.  AC 213.  Meet Hosts.  Assign two managers to each Host.  All Hosts required.

Tuesday, April 2

09:00 - 12:00          

Session 2:            Introductions .  Share names and email addresses.  Short overview of each station (10 minutes).  Break into three groups and pose a question.  Groups discuss and present back to large group.  George Papagiannis, Jerry Barnaby.  Studio 1

01:30 – 04:30           

Session 3:      Role of the Radio Station in a Democracy.  Discuss how news and information programs fulfill an obligation a radio station has in the community.  Journalist in a democracy.  Envelop journalism. Firewall between news and sales.  Community outreach.  George Papagiannis, Jerry Barnaby, Paula Quinn, Peter Bryant.  DUC  226

Wednesday, April 3

09:00 - 04:30           

Session 4:      Radio in Hostile Economic and Political Environment.  Radio’s history – Government-owned vs. private radio stations; format radio and why it works; why advertise and why advertise on radio.  Bud Stiker is a radio professional with experience building radio stations around the world.  Bud Stiker &  George Papagiannis.  Studio 1           

Session 4:      Radio in Hostile Economic and Political Environment.  How to convince advertisers to spend money on radio.   Bud Stiker & George Papagiannis.  Studio 1                 

Thursday, April 4

 09:00 – 12:00           

Session 6:      Radio in Hostile Economic and Political Environment (continued) .  Role playing;  Q and A;  station research,  and pretty much any other nuts and bolts help.  Bud Stiker  & George Papagiannis.  Studio 1

 01:30 - 04:00           

Session 7:             Budgets.  A tool not a brick.  Zero-base budgeting.   Brandon Wininger, Commonwealth Broadcasting, & Jerry Barnaby.  Studio 1

 04:00 – 05:00           

Host Session #2.  Studio 1

 Friday, April 5

 09:00 - 07:00            Field Trip to Nashville

Saturday, April 6

09:00 – 12:00   

Session 8:        Business Plans.  The basics for putting the plan together.  Jipaum Askew-Gibson, WKU Business College, & Jerry Barnaby.  Studio 1

01:30                Proposals Due

01:30 – 04:30          

Session 9:   How People Use the Radio .  Audience and access.  Program and news structures.  Terry Reagan, Peter Bryant, Pete Kirchoff.  Studio 1

02:00 – 04:00           

Proposals will be reviewed by panel.  Bart White, Jerry Barnaby, George Papagiannis.  DUC 226                    

Sunday, April 7

 10:00 – 12:00           

Session 10:     Case Study:  Sales Presentation.  Return Proposals and discuss second half of project.   Jerry Barnaby & George Papagiannis.  Studio 1

 01:30 - 04:30          

Session 11:  Audience Research.   Dealing with radio audience numbers.  Determine rate structures.  Bart White, faculty WKU School of Journalism and Broadcasting, & George Papagiannis.  Studio 1                       

Monday, April 8

 09:00 - 12:00           

Session 12:             Promoting the Station.  Public Relations in modern business and mass media. The differences between PR, Marketing, and Advertising and the management roles and functions of each. Setting policy.  Public service announcements. Developing experts, getting mentioned, journalists ways of dealing with dignitaries, advertising and "the don'ts" of PR.  Augustine Ihator, Wilma King-Jones & George Papagiannis.  Studio 1      

01:30 – 04:00           

Session 13:            Creating Your Sales Presentation.  Selling radio with audience numbers with audience research.  Focus groups, giveaways. Know your client.  Putting together the presentation.  Pete Kirchoff, Terry Reagan, Bart White & George Papagiannis.  Studio 1

04:00 – 05:00           

ost Session #3.  Studio 1

 Tuesday, April 9

 09:00 - 12:00           

Session 14:     News Programming.  Format, elements … news, sports, cultural, analysis, newscasts, features, business reporting, commercial breaks…, copy writing, goals of news program.  Defining News and differentiating news from other program forms.  Insulating and protecting your news department.  Peter Laufer & George Papagiannis.  DUC 305

 01:30 – 04:30           

Session 15:            Positioning your Radio Station .  Define your place in the community that will enable people to know who you are.  Focus groups.  Community outreach.   How would you position your radio station?  Write an outline describing that effort.  How does news fit in?   Peter Laufer & George Papagiannis. DUC 305

 Wednesday, April 10

 09:00 – 12:00           

Session 16:            Implement Positioning Plan .  Implementing an external and internal communications plan based upon your positioning.  Peter Laufer  & George Papagiannis. Studio 1

 01:30 – 04:30           

Session 17:            Reporting on HIV/AIDS.  Liz Gold, HIV/AIDS Advisor, Internews, & George Papagiannis.  Studio 1

 Thursday, April 11

 09:00 - 12:00           

Project Work Time and Review Previous Sessions

 01:30 – 04:30            

Session 18:             Managing Human Resources.  Building an effective staff to reach your station’s goals.  Richard Parker, WKU Business College, & George Papagiannis.  Studio 1

 06:00 – 08:00           

Session 19:     Tour of Bowling Green Police Station.  Officer Penny Bowles, Downtown Bowling Green

 Friday, April 12

 09:00 - 12:00           

Session 20:     Sales Presentations .  Present plan to group and trainers as station employees.  20 minutes each (6).  George Papagiannis, Jerry Barnaby, Bart White, Peter Bryant. 

01:30 – 03:30           

Session 21:     Sales Presentations .  Present plan to group and trainers as station employees. 20 minutes each (6)   George Papagiannis, Jerry Barnaby, Bart White, Peter Bryant.  DUC 305

03:30 – 05:30            Sales Presentation will be reviewed by panel.   George Papagiannis, Jerry Barnaby, Bart White, Peter Bryant.  DUC 305

 Saturday, April 13

 09:30 – 11:00            Session 22:     Wrap Up .  Return final project, discussions, networking, trainer contact sheets. Final production notes and materials.  Complete Evaluations   George Papagiannis & Jerry Barnaby.  Studio 1  

 02:00 - 03:30            Graduation Day and Reception .  Celebration event.  Academic Complex – Front Steps

 04:00 – 10:00             Potluck

 Sunday, April 14

11:00                Hotel checkout in Bowling Green.  Travel to Nashville Airport 

04:00                Flight departs Nashville Airport