Gordon Ford College of Business

STRATEGIC PLAN

Fall 2006 - Spring 2011

Core Values

We, the students, faculty, and staff of the Gordon Ford College of Business, value:

• the significance of relevant higher education and lifelong learning to the effective functioning of a modern global society;
• the necessity of revising educational experiences, methods, technologies, and delivery systems to meet the changing needs of students, business organizations, and society in general;
• the importance of fairness, honesty, integrity, trustworthiness, and ethical behavior in our actions, relationships, and in the performance of business activity;
• a respect and appreciation for diversity in our classrooms, workplace, associations, and relationships;
• the importance of continuous planning, assessment, and improvement to maintain currency, relevancy, and increasing levels of quality in our educational and operational processes.

Vision Statement

The Gordon Ford College of Business will be recognized as a premier public business education institution. This recognition will result from the delivery of high quality, innovative and applied business programs, the existence of select centers of excellence, and the implementation of significant value-added initiatives that differentiate the College from other institutions.

Mission Statement

The Mission of the Gordon Ford College of Business is to be a leader in providing high quality and applied business academic programs to enhance the economic well-being of the Commonwealth of Kentucky and beyond. We do so through dedicated student-focused teaching, relevant and applied research, and value-adding outreach activity.