Accreditation
The academic programs offered by the Gordon Ford College of Business have maintained continuous AACSB International accreditation since 1982.
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Sales
Effective Fall Semester 2007, WKU is proud to offer a Minor in Sales as a potential degree offering! The minor in sales (Code 452) is a wonderful complement for students majoring in a different field, but interested in the profession of sales. We currently have over a dozen different majors taking our minor in sales. A combination of our sales minor with a variety of fields to include all other business majors, advertising, communication, PR, health care and hospitality services, engineering, fashion retailing or many others will provide a student with very strong career options.
A Minor in Sales (452)
(18 required credits; 6 credits must be unduplicated)
Required courses: (12 Credits)
- COMM 263 - Fundamentals of Communication & Culture
- MKT 220 - Basic Marketing
- MKT 325 - Personal Selling
- MKT 425 - Advanced Personal Selling
Elective courses: (3 Credits)
Pick one course from:
- COMM 345 - Advanced Public Speaking
- PSY 350 - Social Psychology
Marketing elective: (3 Credits)
Pick any one course from:
- MKT 323 - Services Marketing
- MKT 424 - Sales Management
- MKT 427 - Entrepreneurial Marketing
- MKT 329 - Business-to-Business Marketing
- Or any marketing elective approved by the department head.
For more information on the sales minor, please contact Marketing Department Head Rick Shannon or Director of the Center for Professional Selling Lukas Forbes
